The individual who has been marked by impoverished spectacular thought more deeply than by any other aspect of his experience puts himself at the service of the established order right from the start, even though subjectively he may have had quite the opposite intention. He will essentially follow the language of the spectacle, for it is the only one he is familiar with; the one in which he learned to speak. No doubt he would like to show himself as an enemy of its rhetoric; but he will use its syntax. This is one of the most important aspects of the success obtained by spectacular domination.
Guy Debord, Comments on the Society of the Spectacle (1988)