zenosanalytic reblogged
They also claim that Kroger’s partnership with Microsoft (MSFT) on developing its EDGE smart shelves, which display digital price tags and ads, is a cause for concern as the technology allegedly has the potential to “exploit sensitive consumer data” through facial recognition tools. “Through a partnership with Microsoft, Kroger plans to place cameras at its digital displays, which will use facial recognition tools to determine the gender and age of a customer captured on camera and present them with personalized offers and advertisements on the EDGE Shelf,” reads the letter. “EDGE will allow Kroger to use customer data to build personalized profiles of each customer, and then use those profiles ‘to determine how much price hiking each of us can tolerate,’ quickly updating and displaying the customer’s maximum willingness to pay on the digital price tag.”
this is the kind of thing that scares the living shit out of me. we are sliding so quickly into this technocratic dystopia and it feels like the brakes are giving out.
WHAT THE ABSOLUTE FUCK?!?!?!?!?
How in all the Goddamn Burning Hells is this even Legal to CONTEMPLATE?!?!?
#Kroger#Microsoft#Price Gouging#Facial Recognition#Surveillance Capitalism#Capitalism#The United States#I Mean This in all sincerity: They should nationalize Kroger for this#Seize its Stores Seize 100% of its financial stock#Penurize its Management#Cyberpunk#The WORST Dystopia#Holy Hell#cantankerous reblogs#informative reblogs#Signal Boost
