1. Sometimes, they mess up. They should. A good character to root for is someone who makes mistakes and tries to make amends for them. Just because they’re the hero or on the “good side” doesn’t make them above reproach. It could even thicken the plot to see how they get out of a bad situation… Or maybe consider not forgiving them at all (I’ll write an essay about morals and ethics someday).
2. They have a life outside the plot (just like I do outside the office). Show some hints about how their life was before everything started. By giving them layers, just like an onion (thanks, Shrek), you also give them consistency and realism. And maybe people will relate to them. But be careful not to give all the info at once.
3. Don’t expect your characters to remain the same from the beginning to the end. A good story will shake things up for your characters, even slightly, but enough to make them grow—at least mentally. If they didn’t “learn” anything from their journey, something isn’t working. The whole point of a story isn’t to maintain the status quo. The reader is supposed to grow alongside your characters.
4. Choose your leader. I advise you to look at the main events of your plot, if you’re of the architect-author team, to see whether it’s best for the MC to take the lead or to be led instead. There’s no good answer except that of logic: if a battle is about to start, it’s better to follow the captain of the guards instead of some random folk who came out of nowhere.
5. Characters should all have different voices. It’s not only a personality trait; it’s also a part of themselves. They might have different social backgrounds, accents, verbal tics, peculiar slang… Even a group of friends from the same social circle has its own idiosyncrasies.

1. The world, and society in general. They are often a good starting point to create tension in your novel (because everything is most certainly wrong everywhere lol). For example : what happens if you don't share the beliefs of your city ? What choices can make you defy the current order and break the status quo ? It's a convenient way to plot distopian books, but it's not yet a cliché because of to the complexity of the trope and the different aspects you can explore as it is broad.
2. The complexity of your characters : the personal quest. The famous "You are your own worst ennemy" is a actually very effective in this case - but any other significant event, trauma, fear etc. can be consistent enough to be the core of a novel. I believe the journey is more important than the "plot" or the ending itself. The path of finding answers, healing and overcoming a traumatic event is easy to suggest, harder to write about, yet somehow always powerfull. I think it's hard to be cliché with 'personal quest' trope because everyone deals with their suffering in such different ways that you can't be exploring it twice. (Or it can be something lighter, like the pursuit of an artistic dream).
3. Various characters, same event. Multiple POVs are a great way of exploring all the aspects of the issue, based on the different beliefs and perceptions that drive your character. For this to be really effective, you need to have characters who do not share the same opinion on the subject. It doesn't have to be a difficult idea to come up with. For instance: in a futuristic world, you can choose what to do with your memories: keep them or erase them. Some people will argue in favour of the process (because you can erase a traumatic event), others will argue against it, saying that memory is what makes a person. In that kind of scenario, morality plays a huge role.
4. A destabilising event, much bigger than ourselves or a discovery that could shape the future. A destabilizing event, much bigger than ourselves or a discovery that can shape the futur. Think of that sci-fi novel where the end of the world is brought about by an incoming asteroid. It's the same thing. Either you try to avoid it, or you try to accept it, or you try to fight it. Each way is valuable to a story, if you create some consistent characters.

1. Remember that, in real life situation, no one calls you by your name. Have you noticed that none of your friends is adressing you by your name, unless they're trying to get your attention or that something serious is happening ? That should be the same in your story : find a situation where it is relevant to use names. Or stick to nicknames, which is a more common way to address your friends.
2. Use another character. If you can’t come up with a situation, you can always rely on a side character to introduce your MC. It’s also the perfect way to describe your character rather than simply using mirror, which is convenient yet very cliché. But the fun thing to do is to make several characters talk about your MC : their opinion might go in different directions due to their relationships, their own sensibility and attention to details. It’s also a good way to breath life into your side characters so please consider that option seriously.
3. The reader doesn’t need to know everything, especially on the very first page. Unless the info is relevant to the plot, there is no need for the reader to know MC’s favourite food or eye’s color. If you’re on character-sheet-side (which I’m not btw), you should be careful about wether the reader the story will progress or not. Try to be balanced !

If you're only reading this for the tips, please go directly to the violet section. Thank you !

As an employee of a company, my speech will always sound commercial - my goal as such is to get you buy our products. We will always try to cast the brightest light upon your book to make people want to buy it. But even if I trully believe in your book, the readers won't believe me because I am an employee of a company and they know my job is to sell them things.

These tips can be used for both self-published and published authors.

1. You need to promote your book early. You can't start talking about your book on the very first day of publication. You need to tease a bit to get people thinking about the whole story. For instance : create an aesthetic, a special filter, moodboard, playlist, read a passage, cover-reveal, pre-order gifts, countdown, release day giveaways... Anything that can help build hype around your story and is worth trying. "Yes but when can we start to -" I recommend at least a month or two before the realease date. Give people some time get their heads around your books and its universe. (Yet there's no "right" time per se). You can obviously continue to use them after publication.
2. Make people interact with you. Create a group chat, make quizzes and polls on the story, invent riddles... Try various formats ! Let your audience be part of the adventure. Keep in mind that big things take time to get right, especially if you don't have a community to start with. Patience is the key. And consistency.
3. Talk about behind the scenes. I notice that people are curious about how things are done : where you get your inspiration from, how is your first draft compared to the final version - especially if you're the author of a visual novel. That can go hand in hand with writing tips, if giving pieces of advice is something you want to do.
4. Interact with others. It's slightly different from point 2. And IT DOESN'T MEAN SELF-PROMOTING ON OTHER PEOPLE ACCOUNTS. Never do that unless you're allowed to, it's the worst thing that can happen. In "social media", the keyword is social : go to workshops, help people with their own story, integrate groups about the genre you write in, participate in discussion about worldbuilding or whatever. In a nutshell: put back the 'social' in 'social media'. That again isn't something you'll be reaping the rewards immediately but I'm sure you'll find comfort in sharing things with people who share your interests.

• Define your objectives for each chapter. In my case, some of my chapters are better written than others. My objectives for them will differ. Before starting my proofreading, I list my needs and areas of improvements, and I write them down somewhere so I have them in front of me rather than in my head alone.

Pros : allows you to know which points you need to focus on ; provides a guideline adapted to your needs.

Cons : risk of losing homogeneity and fluidity + flaws may be shifted to other chapters that didn't have them before due to a sudden imbalance.

• Plan several proofreading sessions, each one of them addressing ONE NEED AT A TIME. (E.g., one for grammar, another for style, and a final one for coherence. ) And I insist on the "one need at a time" part. Even for those who can multitask (unlike me), I really don't recommend settling for a single proofreading session. It could interfere with your concentration and let you skip some flaws. And please, always give your chapter a final read after your edits to ensure that the elements make sense as a whole, and are not repeated every two paragraphs (I plead guilty, your honor)

Pros: allows you to focus precisely on each point, and give it dedicated attention.

Cons: you can quickly get confused and risk multiple re-readings + significant time investment.

• I make my corrections on a separate file. Whatever you do, it's always better to have a backup and therefore to save your files (don't blindly trust autosave) to create archives. I think it's a two-ways process : 1) you open two files simultaneously, one with your V1 and one, blank, where you'll rewrite your chapter as you make changes. Eventually, this new doc will become your V2 ; 2) you copy the parts to proofread into a new document and edit directly in there.

Pros: allows you to rewrite as you wish without being discouraged by the following paragraphs - especially in case of the first way.

Cons: requires multiple files (maybe multiple screens to be at ease) and better organization.

• Change the typography. I don't know about you, but after a while, I'm struck by semantic satiation (click on the link - it's Wikipedia -, it's very interesting) and nothing makes sense anymore. After the 52,846th proofreading, I might as well read in another language. I've found a relatively effective trick - not as effective as a complete break, but sometimes you need to move forward - which consists of changing the typography. I can't remember who gave me this advice though, but be sure they've been thanked more than enough in my mind. In any case, seeing words change their shape significantly helps my brain to stay focused and attentive. (Maybe it's just my mind playing tricks on me but I only see the results.)

Pros: it's simple to implement.

Cons: I don't know if this trick works for everyone or if I'm the only weirdo (you can tell me in the comment section).

• Take notes. This is a very personal tip but I keep a proofreading logbook. Like, I record in a few sentences the first time an element is mentioned, how it's describes, and most importantly… I MENTION THE DATES. The story I'm currently writing is heavily governed by a chronological system, so I have an absolute need to keep the day count up to date.

Pros: helps avoid inconsistencies and oversights.

Cons: very tedious to maintain and creates (a lot) of extra work.

1. Read in different genres. Ok, I know you’ve probably heard this advice more than you can count but did you ask yourself why it is so important ? You probably wonder ‘‘How reading some historical fiction will help me writing my sci-fi novel ?’’ For that simple reason my friend : they meet different purposes. You don’t know how to describe a castle ? It’s okay, historical fiction got your back. Because it aims at something more realistic and accurate, it would tend to be more specific and detailed when it comes to describing clothes, furniture, places and so on. Why ? Because, most of the time, THEY ACTUALLY EXISTED. Take a closer look at how it is done and draw your inspiration from it (but please avoid plagiarism it’s bad - and illegal)
2. Take notes and CLASSIFY them. To make reading somehow useful, you have to actually make it concious, which means you have to write things down to remember them. When I come across a description I like, I tend to takes notes of the figures of speech that are used and class them, so when I have to write a similar scene, I have an idea of what have been already used, and weither or not it achieved its goal. I am NOT talking about COPY another author’s style !!!! It’s about finding inspiration and new approaches. I also tend to take notes of the new words I wish to incoporate into my writing. The thesaurus is my new bestie.
3. Rewrite the same scene from different POVs. First of all, it’s fun. And it’s a really good way to spot quirky formulations. For instance, if you describe a ship, the captain’s POV should be different from that of a simple observer. The first one would be naming each part princisely whereas the other would only be admiring the surface without knowing anything. If the caption is the same for both POVs, maybe you should consider write your passage again (or have a good reason, like a strong amateurism for the mere observer). It’s go hand in hand with coherence - but it would be an essay for another time (maybe).
4. Read your text aloud. I put major emphasis on that one because it’s as underated as reading books for various genres. You have no idea how much we DON’T speak the way we write. Even dialogues are crafted in our stories - so make sure to give them proper attention. (i even read my email aloud but-). I KNOW how cringey it might be as I am doing it MYSELF but the benefits are worth the 35-minutes shame I endure from my own mess. Before you can shine, you have to polish (shout out to the one who said that first if it’s not me).
5. Take a step back. I strongly advice you to let some time pass before reading your text again and profreading it. It will cast a new light upon your work and with fresh eyes you’d be more likely able to spot what needs to be erased or rephrased.