Wolff Olins welcomes The Space

The Space, a new creative online platform to showcase the most exciting new digital art, was launched today with the support of artists and tech stars from across the world.

We are proud to have worked with The Space on its new brand. Working within an incredibly tight timeframe we alighted on a simple idea using universally available components; the font Arial, and blue – the colour most closely associated with Internet via hyperlinks. The simplicity of the identity system mirrors the democratic and accessible philosophy behind The Space. It is versatile, efficient and easy to implement but allows for endless forms of animation, play and experimentation.

The Space is where art can meet everyone and everyone can meet art. Like the rest of the digital world, The Space is not constrained within a white cube instead it’s an endless digital landscape that will continue to grow and grow, shaped by the art that sits within it. It’s like a famous landmark that is within everyone’s reach and its collection changes with every visit. Our work reflects that boundless and limitless nature. 

The four core elements of the identity – letter form, colour, name and call to action, (‘this is The Space’) - come together to make repeat patterns that can be animated, rescaled, reshaped and activated by artists, artworks and audiences.

Tim Berners-Lee, inventor of the World Wide Web and co-founder of the Open Data Institute said, “Artists wake us up to all that happens in the world, The Space can make that happen on the web.”

Digital artist and Creative Director of the Data Arts Team at Google Aaron Koblin is excited to see the concept of digital art being challenged and hopes The Space will further bridge the gap between art and technology: “We live in an exciting time where technologists and artists are increasingly coming together in a new creative age. Together they’re helping to define a new digital world. I look forward to seeing how The Space will challenge the concept of what ‘digital art’ is, and what art can be. Hopefully it will give a voice and platform to artists and technologists from around the world and foster some amazing collaborations between the worlds to bring them even closer together.”

For more information visit, The Space and The Space's open call for artists.