For a villain to be effective, they must be the hero of their own story.
THAT’s what makes a good villain. THAT’s what makes a villain terrifying. THAT’s what makes Pierce terrifying. Because Pierce is the best villain Marvel has given us because he is real. He’s in congress; he’s leading our troops; he’s in the Senate; he’s sitting in the UN; he’s at the head of a multi-billion dollar corporation and he’s drafting laws and hey, did we forget that we already have a project insight? Because what’s the difference between the helicarriers and drones?
What makes CA: TWS such an amazing piece of storytelling is that it is absolutely a sociopolitical thriller disguised as a superhero movie. And if Pierce wasn’t the cold, smart, dispassionate, well-spoken, insidious bastard that he is, he wouldn’t be nowhere as effective. Even after Steve gives his passionate speech at the Triskelion, even when the World Security Council turns against him, Pierce still thinks he can win by spinning things his way. He absolutely believes he’s doing this for the greater good. No villain worth his screen time ever looks at the things they do and thinks ‘ah yes I am such a terrible person, doing these evil, awful and morally wrong things.’ Every single villain must absolutely think they are absolutely in the right, and the hero is their villain. Or they become stereotypes and caricatures.
Discussing the type of villain Pierce is has nothing to do with glorifying him or romanticizing him. It has everything to do with recognizing the Russos’ clever, brilliant writing, which shows us that real, true evil doesn’t need to have a red skull or an army of chitauri. Real evil exists, we are steeped in it, and we don’t even fucking know it until it’s too late.