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emperornero

having an oc you havent drawn / written about publicly yet that only exist as a concept is so funny. i have special access to this limited edition guy from my brain

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bookcub

Cozy Fantasy and Why It Doesn't Work

I think I am among many who feel like they should love cozy fantasy and have found it an incredibly lacking genre.

This newly branded "cozy fantasy" genre that has taken readers by storm since 2020 and while it is new that books are now marketed as cozy, the genre itself isn't new. Howl's Moving Castle by Diana Wynne Jones is a great example of the genre before it was labeled and also how to make it work.

Cozy fantasy is defined by many as fantasy with low stakes. Fantasy aesthetic but less sword fights. On paper, it sounds great. But the execution has been less than stellar for readers like me. The lack of physical stakes has also impacted the emotional stakes of these books, creating forgettable characters with boring problems. As a romance reader, I find this frustrating. Romance is known for being a predictable and formulaic genre, the now defunct Romance Writers of America defined romances as needing happy endings, a term romances have continued to follow. Yet these romance texts manage to have low physical stakes (how to date your neighbor, how to confront your toxic friends, etc) while still maintaining high personal stakes that keep readers invested and begging for more. So I was initially confused why cozy fantasy authors struggle to write texts that connect to readers like me.

I think I have found the answer which is the genre is just here for vibes. It is all about aesthetic, not even worldbuilding that fantasy is known for as most cozy fantasy I read have so many problems as soon as you ask one question. It is hard to acknowledge that a genre that is pitched to work for readers like me doesn't work for many of us. Especially because occasionally there is one that works beautifully to my taste.

I often say my favorite cozy fantasies that are more contemporary are short and visual, which I plays into the idea of the genre being an aesthetic. The Bakery Dragon by Devin Elle Kurtz is a good example because it is a simple story that is given the perfect amount of pages and gorgeous visuals without dragging on when the message is very clear and easy to understand. Books like The Phoenix Keeper and Legends and Lattes have absolutely nothing for me, their very clear message hitting the reader over and over so the readers don't miss it and focusing on the aesthetic of worldbuilding rather than the reality of the fantastic elements within the world.

I guess my point is. . . I realize this genre isn't for me since I have realized it is more of an aesthetic than anything. .. .but I want it to be. Should I let it go and put my efforts elsewhere? Or should I keep exploring this new trend and find the hidden gems?

I think you nailed it on the head but also:

So many cozy fantasies seem to do no work to make you like the characters. They feel like the epilogue to another story, or like fanfic in the sense that you're expected to already care about these people, but they're skipping the leg work to get you there.

Legends and lattes worked for me mostly because I had fun with the exploration of how a fantasy setting would reinvent a coffee shop. It also felt a bit like a videogame, delimiting tasks and creating new, small problems each time one goal was reached. Which is to say, it appealed to the part of my brain that likes puzzles, but failed to reach me with its characters. I don't remember a single thing about the love interest aside what she looks like on the cover lol

Stories with high stakes immediately make you see what your character cares about: justice for murdered parents, saving their home from the armies of evil, and so on. In low stakes fantasies, you're handed a character whose values are just the bland goodness people pretty much universally strive for. It makes them both forgettable and unremarkable. And a story that has no plot and very little worldbuilding cannot afford to have weak protagonists on top of it.

Which honestly might bring me back to my main theory of what makes a story good: it's a balancing act of Plot, Worldbuilding, Characters, and usually the stronger a book is in one of these aspects, the more likely I am to overlook flaws in the others. But by definition, cozy fantasy starts off with only two of these, so it makes it all the more important and unforgivable when an aspect is weak. Its like trying to build a stool with two legs.

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ariaste

Hello, professional author here, I have a *slight* tweak of a suggestion to offer, or an alternate take from a slightly different perspective. First, I 100% agree with the meat of what you're both saying here, and I absolutely share your frustrations with the genre of cozy fantasy as a whole -- so many of them have something going wrong with the engine of the story. The car won't start. You turn the ignition and all you get out of it is a weak grumbling. So what's happening here from a mechanical perspective?

We're talking about cozy fantasy being "low stakes", and that's certainly how it bills itself. But low stakes are not the source of the problem -- there are plenty of stories/movies/tv shows with very low stakes that we still enjoy watching! Great British Bake Off, for example. The stakes are only "Will the cake come out right" and "how will the judges react". Right? Those are low stakes! The world is not ending, society is not in danger of crumbling to pieces, there is no great battle between Good and Evil for the fate of all humanity. But we watch GBBO and we're ENRAPTURED. We're INVESTED. Why?

Not because of the stakes, but because of the tension.

wait hang on i need to say this in the loud font because it's crucially important

IT'S BECAUSE OF THE TENSION

Both readers and apprentice writers often confuse "stakes" and "tension" because, frankly, increasing the stakes is often a cheap and easy way to increase the tension. Here's the difference, just to make sure we're all on the same page: Stakes are an external, objective thing -- "will the cake come out right, how will the judges react" -- but tension is internal. It is the pull between two things: On one hand, how much this contestant wants to win, how hard they've been trying, how emotional they're getting about a mishap, and our knowledge from an earlier episode about how their mum always believed in them and how they've struggled to believe in themself but since making it onto GBBO they've been thinking that maybe... maybe they can believe in themself.

And what's pulling from the other side is: How their nervousness and lack of confidence is causing them to make mistakes; how we as the audience don't know whether this challenging thing they're trying is going to turn out well; how they're ever going to recover from a cataclysm like forgetting to turn the oven on; whether they could do their absolute best and try so so so SO HARD and it might not make any difference because the other contestants also were all trying their hardest.

Man, I don't know about you, but even just as I was writing that out, my heart was in my throat and I was getting a little choked up.

THAT'S tension. And that's what a lot of cozy fantasy is lacking, because they say "low stakes" and they think that stakes and tension are the same thing, and so they forget that YOU STILL HAVE TO MAKE YOUR CHARACTERS CARE PASSIONATELY IF YOU WANT THE READER TO HAVE ANYTHING THAT THEY CARE ABOUT. As readers, we care when the character has something that really, really, REALLY matters to them. We literally cannot help it -- look up "mirror neurons" if you want the neuroscience explanation for why we literally cannot help it.

High stakes is a cheap cheat code to tension because something like "We have to save the world to keep the Dark Lord from invading the kingdom and slaughtering everyone" is sort of self-explanatory about why it matters. Ah, yes, We Don't Want To Be Slaughtered. Got it. No explanation necessary. You can get away with not really showing whether it matters to the character, because the audience just naturally ASSUMES that it's a Good and Important thing to be doing.

You can't get away with cutting corners like that if you're doing low stakes. Here, look:

  • High stakes & high tension = Think Mad Max: Fury Road. It is a LOT and you can't look away but you might feel sort of exhausted afterwards and need a nap.
  • High stakes & low tension = Many Marvel films. Sure ok yeah we're saving the world, that's fun, whatever. Probably saving the world is a good thing to do so that's fine
  • Low stakes & high tension = GBBO as previously mentioned. Also pretty much any sport (sorry, sports fans, but "will they win the big game" is not high stakes, it just SEEMS like high stakes because of ow much you care about it -- which is TENSION!!!) You will be on the edge of your seat, you will be crying about how amazingly well that border collie/papillon mix did in the agility course.
  • Low stakes & low tension: Legends & Lattes. Probably if Plan A doesn't work out, the character could just wander off and try Plan B and it wouldn't be that personally upsetting.

So that's my two cents on where a lot of cozy fantasy is going wrong. And like, I can kind of see where my colleagues are coming from and why books like this keep being produced these days??? Like the pandemic really fucked up everybody, and so many of us are incredibly burned out and running on fumes... And so sometimes it feels impossibly challenging to write any book except one where nothing bad happens and nothing is in danger and nobody is really bothered or worried about anything and everything is mostly fine and there aren't any major setbacks.....

But that leaves readers cold. And frankly, I don't feel like it does much of anything to nourish either our souls or theirs. It feels like eating a bag of potato chips for dinner instead of going to the effort of even just heating up a frozen dinner that has a vegetable in it.

idk, man. I've taught university classes about this shit, but what do I know. Maybe I'm talking out of my ass. (Also, if you would like an example of cozy fantasy where it really fucking matters to the person going through it, may I humbly suggest Yield Under Great Persuasion? I wrote it partially as an illustration of how there's a difference between Stakes and Tension. :D)

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inkskinned

it's extremely critical that you see the photo of the perp walk for luigi mangione as being propaganda. i've seen so many people wave it off and instead fawn over his looks. and trust me, i know it ended up being kind of pathetic and weird - but please don't brush it off as a "modelling opportunity" for him. it's a fucking terrifying message the police are sending.

i want to make a few comparisons here, in case you're not from the US or familiar with why the perp walk thing is something to pay attention to. just to set the groundwork for why this is a purposeful, unusual, and cruel act by the nyc police - for why this is not a common occurrence and for why that matters.

the prosecution alleges the show of force is due to the charge of "terrorism." for comparison, in june 2015, tsarnaev was found guilty for the boston marathon bombing, which killed 3 people and injured hundreds. his actions are considered to be an act of domestic terrorism. i have spent the last hour looking through google for pictures of similar to mangione's perp walk - and so far, i have found zero. i also just do not personally remember a moment like that, despite living in boston at the time.

they allege that luigi is a stone-cold killer who carried out a longterm plan, making him particularly dangerous. again for comparison: in nyc, recently cory martin was found guilty of the killing of brandy odom. the murder was planned and premeditated to steal insurance money. and yet no staged perp walk. why didn't her life matter enough for a "show of force"?

but mangione gets paraded by a veritable army of police officers as if he is a rabid animal. for a single citizen who allegedly killed one other single citizen, the "largest perp walk ever" occurs.

so what is the "strong message" that the mayor and the police were trying to send here? the mayor speaks as if mangione is already convicted of terrorism. there is a very thin number of people who feel threatened by the CEO's death. none of us felt like mangione needs to be under massive armed guard.

the message is that you shouldn't resist. they are trying to "make an example" of him - that if you behave badly and kill a single rich person, you'll be treated as if you killed hundreds of people. you will be treated worse than a man who was found guilty of terrorism. you will be considered guilty without trial. the message is that the rich are a protected class, and you cannot touch them without massive punishment. they are trying to prevent a revolution by showing dominance and force against you.

the message is that the police are a puppet of the wealthy and that the law is not equally applied across class disparity. it is "some are more equal than others." it is "one life is more precious than another."

the show of force wasn't for luigi. it was for us. it was a warning. they are trying to remind us who is really in control.

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