Larsson & Jennings to Debut Luxury Automatic Collection
While we’ve long adored Larsson & Jennings‘ minimalistic watches, they always fell between the range of affordable and luxury, not beyond. The Anglo-Swiss brand’s roster of timepieces were just premium, satisfying fans of modern design with quality time tellers that didn’t break the bank. An easy $360 would get you the Larsson & Jennings Lader, and the Saxon, the label’s most expensive piece thus far, costs $600.
But with an upcoming collection which the brand deems its “most important launch to date,” Larsson & Jennings is targeting a higher-end consumer. The Automatic Series, the watchmaker’s first-ever mechanical watches, “signals the business move into a luxury price point and category,” tells the brand. Each watch from the collection will retail at approximately over $1,500.