Designer Peter Saville on Joy Division and Distorting the Lacoste Croc
To call Peter Saville a design legend may seem a bit of a hackneyed choice of phrase, but, it’s a correct one. He’s best known as the guy who created the famous/infamous pulsar pattern for Joy Division’s Unknown Pleasures or to a younger generation, the reason Supreme stuck roses on everything for Spring Summer.
Saville’s work has included consultation and design for the likes of Ultravox, Roxy Music, Yohji Yamamoto, SHOWstudio, Dior, Whitechapel Art Gallery, Barbican, Givenchy, Pringle, Selfridges and soon to be added to that list, Kanye West. His latest project has seen him take one of the most iconic symbols in fashion and give it a right old makeover – 80 of them in fact. In celebration of Lacoste’s 80th anniversary, graphic designer took the crocodile and, in his words, “distorted” it. Two Lacoste lines – diffusion and limited edition (available at select retailers worldwide) – are available with the latter offering the opportunity of purchasing a signed, numbered shirt with its own completely unique croc.