The San Francisco Guide to Menswear
Something is happening in San Francisco. Bars in the Mission, ones like Zeitgeist with their expansive selection of local drafts and welcoming backyards, are swarming with sharply dressed men, embodying a new era for menswear in the city that brought us decades of iconic looks.
These are no longer the bearded hippies of the Haight, nor are they the mustached machos of the Castro. The new San Francisco man is quirky in his Warby Parker glasses, selvedge denim, and a rugged quilted vest. He smells of musk and drinks local craft brews. This isn’t a new phenomenon in major American cities, but it is interesting to see the momentum of quality boutiques catering to the men of Google, Apple, and Facebook, who have invaded the city, creating a menswear destination that rivals Tokyo or New York. After chasing this zeitgeist, we compiled some of the best shops in the Bay Area.