i know this is just one post on tumblr but i am BEGGING people who can to be loud about strange world.
it is so fucking unfair for disney to not properly promote this movie at all and for it to bomb so badly in theaters like it’s doing just because it actually had genuinely good poc and queer rep! i am SEETHING about how they intentionally set it up to fail and i can’t imagine how the people who worked on the movie feel!
please be loud about it! please go see it if you can, tell your friends to see it, post about it on social media, get it trending, get as many people to see it as possible!
let the idiots at the top know we WANT better representation in movies!
it’s transparently obvious that they did zero promotion on this movie. my entire twitter timeline was people going “I’ve never heard of this until today?” plus a movie theater employee confirming they never saw any attempt to promote the movie:
After drowning in Encanto and Turning Red and Lightyear promos, and getting a decent amount of Raya promos - all films with prominent characters of color, including black women in Lightyear’s case - it kind of seems like a specific slight to the one movie featuring an unmissable black/white interracial marriage and a biracial queer lead who, spoilers! actually gets an (also interracial!) romance on-screen.
I’m sure tumblr will be quick to attribute Disney’s mistreatment of the film to the cute teen m/m subplot, but don’t sleep on the interracial relationship aspect - it’s not a fluke that the Respect for Marriage Act had to insist on protections for both same-sex marriage and interracial marriage. It’s both! It’s both.
Even looking to Disney’s most famous interracial relationship that features a black person - namely Tiana and Naveen - they followed the same pattern as the movie Hitch famously did, by making the black character’s love interest neither black nor white - black/black is seen as making the whole movie a “black movie,” i.e. alienating white audiences, while black/white would be even more of a source of controversy than a black princess alone had been.
Now here we are, over a decade later, and Disney’s still scared to promote a movie where one protagonist is in a black/white marriage and the other protagonist is that guy’s biracial kid.
Radio ads, huh? You know… the one type of ad where you can’t see what the characters look like.
i have seen promo spots on disney plus but they ONLY SHOWED THE MALE CHARACTERS and did not at all give us any story beats like, idk what this is ABOUT