I’m not sure where exactly the conventional idea of “cute cartoons” comes from exactly. It’s an idea that’s been strangely fascinating to me for the past couple years, so I’ve been trying to learn more about it’s origins.
I’m finding that the classic 1980s examples aren’t really what I expected. My Little Pony is actually a bit darker than some would think, with dangerous and imposing villains. Care Bears, on the other hand, seems more focused on slapstick and parody (the Nelvana series anyway). Maybe there’s something about Generation 3 ponies I don’t know about.
Nowadays I suspect that this type of cuteness is an amalgamation of 1970s commercialized psychedelia, Disney stereotypes, Lisa Frank, magical girl anime, and those sparkly pixel art .gifs that deviantArt seemed so crazy about.
Of course, usually examples of it subvert expectations a little bit- but where do those expectations come from? We seem to have wound up with this chimera of loud, obnoxious and garishly colored pop art, Willy Wonka and Candyland, EDM, and vaguely 8-bit-inspired aesthetics. I can’t really find an unironic example that has the whole list of traits: rainbows, flowers, too much sugar, singing and dancing animals, smiling inanimate objects, toys, and relentless cheeriness.
Mind you, I really enjoy Unikitty, but I can’t help but wonder why it’s the way it is.