Yellow is the colour that most reminds us of the sun. It gives cheerfulness and joy. It symbolizes change, pursuit ofsomething new and liberation from conventions. It is a synonym of power, in fact Blair has often worn yellow since the pilot: she wears a yellow headband on the MET steps (1x01) and she has yellow accessories – shoes and purse- when she leaves her Constance Queen Bee crown to Jenny (2x25). Chuck uses yellow to show off his “superiority” status. In episode 1x03, he is wearing a yellow polo shirt while he is getting ready for the Ivy League day. Generally speaking, the shirt of the St. Judes uniform – whose colour shows the prestige of the private school – often is red striped when it is worn by Chuck to emphasize the position of power and royalty of his character (1x10).
It is the first colour of the rainbow and it is thought to be the first colour perceived by babies. Showy, intense and stimulating, red is the symbol of love and passion. It is also linked with fire, celebration (Blair’s Christmas outfits in the episode 1x11), sexual attraction, authority and royalty. In alchemy it represents man, sun, sulphur and gold. It is a symbol of fertility for the Native Americans, therefore it signifies life and warmth too (blood is in fact red).Whoever wears red seems to be talkative, extrovert and sometimesaggressive. In fact red is the colour of wrath and rage. It seems to be one of Blair’s favourite colours: she has been wearing red accessories (headbands, socks, shoes, but mostly bags) since the very first episode, although the dominant colours of her outfits were others (blue and white).