Single-use plastic bottles are fueling the petrochemical build out, are the greatest source of plastic packaging pollution, and have a clear alternative: the refillable bottle.
At the core of the plastics crisis lies the idea of ‘disposability,’ which we’re tackling through an initiative to bring back the refillable bottle. With this campaign, we will:
- Turbo charge deposit return systems (bottle bills) to capture beverage bottles and create the infrastructure needed for a circular system
- Call on Coca-Cola and other companies to prioritize reuse and refill, instead of single-use plastic
- Win policies that ensure the beverage industry sells a portion of its bottles in reusable containers
Such policies would be among the first binding reusable packaging targets in the US and the world. Overall, this policy-forward solution will divert billions of plastic bottles from landfills and the environment and lower greenhouse gas emissions, while demonstrating how we can build a reusable economy.