Yeah, It's Time For One Marvel Universe
Did you hear that Peter Parker is no longer going to be Spider-Man? A new face will be behind the mask of Spider-Man swinging over the skies of New York City. Apparently, it's going to be all in detail in the Death of Spider-Man story currently being published.
You don't hear that much about it in the press because Spider-Man's not dying. Not the Spider-Man the general public knows. He's fine. In fact, that Spider-Man is not only a member of the New Avengers, but he's still one of the most recognized faces in the Marvel Universe and respected by his peers.
You also don't hear about much of the Ultimate Marvel universe in the press because the main Marvel Universe has risen to the point of prominence it lost during the initial years of the Ultimate Marvel universe. There's a reason why many fans felt the Ultimate Marvel continuity would take over as the main Marvel continuity: the Ultimate titles were bringing new life into the old characters without being bogged down by decades of continuity.
But stuff started happening, ironically because of DC Comics. DC didn't have an "Ultimate-like" universe for their characters. In 2004, many saw their Identity Crisis as the beginning of the DCU redefining themselves into a "Marvel-like" atmosphere. The professional lives of the heroes and villains intermingled with their personal lives in a big way with this crossover. Lives were changed, Relationships altered. Friendships ended. Trust betrayed. Identity Crisis was, in a way, a prelude to the big events to come like Infinite Crisis, 52, One Year Later, Final Crisis, Blackest Night, Brightest Day, and Flashpoint that culminated with a total revision in the DC Universe that's about to happen in September.
Marvel had Avengers: Disassembled around the same time. That story set the stage for House of M, Decimation, Secret War, Civil War (which broke the hero community in half), One More Day (which altered Spider-Man's life forever), Secret Invasion, Dark Reign, Siege, Heroic Age, and Fear Itself. A few more between them. Some things changed, but nothing really long standing today. The Avengers broke up and came back together. The heroes fought against each other and the villains more or less took over the government. That too was temporary. Heroes came back into prominence and stuff goes on. One company-wide event after another, but nothing permanent longer than three years. And it proved that the original Marvel Universe not only had legs, it was actually stronger than the Ultimate Marvel Universe.
That universe rebooted in 2009. A few things changed, but nothing worth noticing. It's about to reboot again in August as Ultimate Universe Reborn, but at this point, what's the point?
What is the draw of having a separate Marvel Universe bogged down when the regular universe is churning out some of its best content in decades? That's why nobody really cared about the 2009 Ultimate Comics relaunch nor really give a damn about the upcoming Ultimate Universe Reborn. There's no real point having two different versions of the same characters in comics.
Since Marvel doesn't have the guts to do what DC is about to do, they need to make one Marvel Universe their sole focus, at least with their core characters. Return to basics, but keep what works. The Marvel Universe has its strengths and its weaknesses. The Ultimate Marvel Universe also has its strengths and its weaknesses. But a combined universe, one that blends the best of both universes, would be a great way to relaunch, especially in this new media world of ours. A year-long "Crisis on Infinite Earths"-like crossover between the worlds where one Marvel Universe exists would be the talk of the comics world, or at least on-par with what DC is doing right now.
Again, Marvel doesn't have the stones to do that. At least, I don't think they do. At the time of this posting, Marvel has an announcement planned for Monday, June 13, at about 3:30 PM EST, and they're being coy about it. Anything short of a complete relaunch of the Marvel Universe at this point would be lacking. And I don't think they'll do that.
So, they need to just cut out the Ultimate Marvel Universe and make the original Marvel Universe their primary focus. Expand it, find new outlets for franchises and characters not in books today. I think an Ultimate sacrifice would make the Marvel Universe that began in 1940 would only make the brand stronger.