Nina Faulhaber, cofounder of tech-infused clothing brand ADAY, told Mic that cheap, disposable, easy-to-produce fashion is a "sick, eternal cycle." So, Faulhaber and Meg He — a former colleague of Faulhaber's from Goldman Sachs — launched ADAY, a tech-infused clothing startup striving to make fashion both mindful and cross-functional.
The core mission, said Faulhaber, is to help people go from "consuming things to more consuming experiences." By providing capsule clothing made of fabric that’s as high-performance as the people who wear it, the clothes are meant to outlive all seasons in both quality and style while simplifying one’s wardrobe. Read more
In collaboration with FedEx
Source: mic.com