Back on April Fool’s Day, Aerie revealed that their #AerieMan campaign was a cruel joke. They claimed it was to raise awareness, but people weren’t buying it. Six months later, the hunt for male body positivity in fashion lives on — but based on how Aerie is doing now, we’re not getting our hopes up.
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In a viral post on Facebook one woman showed how a current size 10 at American Eagle has the exact same waistline and width as a size 4 pair she bought two years back. Her point — which she clarified in a second Facebook post — is not to call out American Eagle, but instead to remind younger girls of a frustrating yet recognizable reality.
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Aerie has just launched #AerieMAN. The new campaign, which coincides with the upcoming release of a mens line, is helping to further swing the body positivity movement to include men in the conversation. While the women’s body positive movement continues to gain steam, the need for male body positivity is often overlooked.
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Update: Well, turns out this was too good to be true. Aerie’s #AerieMAN campaign was nothing more than April Fool’s joke.
Naturally, many on Twitter are pissed:
One tweet pointed out how this would look quite different with the tables turned.
