Assorted 70’s Halloween Newspaper Lettering/Typography Part 2 (via: newspapers.com)
The ABC's of cheese From the October, 1972 issue of American Home magazine (via: archive.org)
"The" Typography Designs From Studio Handbook Lettering by Welo, 1948.
thegroovyarchives reblogged
newhousebooks-deactivated202002
Welo’s “Studio Handbook: Letter and Design. Hand-lettered from cover to cover, built on experience to fill all needs in the field of commercial art for advertising”. Revised edition, 1960, original 1927.
Speedball Textbook, 15th Edition by Ross F. George, 1948. (via: madamepickwickartblog.com)
Ray's New Practical Arithmetic Definitions, c.1870s