i hate to barge in on a post like this (i rarely ever see anyone actually *defend* filmation, and we’re talking in the general world of animation discussion, not just reboots. and i hate getting into big discussions and debates) but i want to make a few comments:
Erika Scheimer was not the primary character designer at Filmation. I’m not sure what her major role at the studio besides voice direction was. I believe she may have been involved in series development though! Adora/She-Ra’s design was by a woman named Diane Keener. Another woman, Alice Hamm, designed Castaspella. (For what it’s worth, developmental design drawings were done by multiple artists and all played a part into the final designs of the characters.)
BraveStarr was co-developed with Mattel much like She-Ra was, but to a lesser extent. Mattel merely had toy rights while Filmation was the rightsholder of the show and characters. Mattel wasn’t kind to BraveStarr, they released the toy before the show (which Lou Scheimer specifically didn’t want) because their sales were hurting. Mattel made some bizarre requests and alterations, from as little as saying BraveStarr shouldn’t wear gold because it’s not a “masculine color” to bigger issues like downplaying, if not completely ignoring his Native American heritage.
BraveStarr was also not the first all-original series from the studio, nor was it the first not commissioned by a toy company. Filmation’s complete output of toy-related shows amounts to three total: He-Man, She-Ra, and BraveStarr. (Ghostbusters had a series of action figures, but was more or less the side effect of a floodgate He-Man had opened.) And even then, Filmation ultimately had complete creative control over all non-toy BraveStarr product.
I don’t think the idea of a serious, gritty He-Man is necessarily bad, granted the only MOTU content I digest is by Filmation. (I think the early pre-Filmation minicomics played it straight?) But, you are absolutely right that He-Man’s moral compass was NOT network mandate. Hell, He-Man was made for syndication, i.e. to be distributed to individual stations. There was no network! Lou Scheimer had previously done a lot of shows with pro-social values, to which one network head actually chewed him out for:
If you ever show me another one of those bullshit fucking shows with those fucking little moral things at the end that make them worthwhile, I will never buy a show from you again!
And yes, Filmation’s morals were woven into the stories. Do you want to know why shows like G.I. Joe had PSAs at the end? Because He-Man did it. But they didn’t understand it.
As for He-Man and She-Ra’s gay appeal, I think Erika said it best:
I’ve had some wonderful, wonderful experiences at Comic-Con [International]. Last summer, a She-Ra action figure came out. There was a wonderful guy—I think he was in his thirties, maybe—who came through our booth and told us how wonderful She-Ra was. It was wonderful for him to finally have had a character he could identify with. This guy was obviously gay, you know? I run into women—they’re usually between 25 and 30 years old—and they tell me they think She-Ra is great. I don’t know if they’re lesbians. I’m really bad at the gaydar thing.
I’ve been, at this point, a longtime Filmation fan. And back in late 2020 I was going through a horrible time in my life. In Spring 2021, I began thinking about Filmation’s product, and after jokingly swearing off their 80s shows for not being “obscure enough” for quite a while, I watched BraveStarr: The Movie. This inspired me to pick up He-Man and She-Ra.
And what happened was really beautiful. I was not only brought out of a slump, I was so incredibly happy. I was proud of myself. These shows made me feel a certain way, and She-Ra particularly really helped me feel good about my identity. It sounds so damn stupid and silly, but I had literally never felt better about myself in my life.
The rush kinda died off around the time Revelation was announced. There’s always some point where I find myself nose deep in the catacombs we call internet discussion. But goddamn, I still love these shows. I love Filmation. Lou Scheimer was the Animation Guild’s TV life support when these shows were being made, as all the other studios were sending work overseas to circumvent the union and not pay their artists. It cost around $300,000 to make an episode of BraveStarr, which was a very high amount at the time. Towards this point in Filmation’s life, their animation was getting better and better. Two shows in production that never aired didn’t even use their infamous stock animation system!
A French conglomerate forcibly shut down the studio after buying it in 1989, right after promising to keep the studio running, and I feel that was one of animation’s biggest losses, the opinions of animation buffs be damned. (I’ve seen honest-to-god one person say “I like the French now!” upon hearing this fact. Really?)
Tangent aside, I am very glad to see someone speaking the praises of these shows, because they really did wonders for kids. They can still do wonders, I think.
P.S. Netossa and Spinnerella are absolutely gay. There was a song cut from the episode they appeared together in.