Ok, so I live in one of the more liberal areas of the country. Our governor is a lesbian and I literally did not even know until after she got elected, because it was that much of a nonissue.
Lately, I'm seeing more and more local institutions doing things for Pride. Institutions that don't necessarily have to, or do so awkwardly, but they're trying to be good allies. And, even here, I see people foaming at the mouth. This thing is ruined. Unprofessional. Political. Sexual. Boycotting, disgusted, bye.
And a part of me is like, "Why would a random store, a museum, a restaurant, do this?" Part of my mind has been so corrupted by the idea of rainbow capitalism that the thought of someone just...trying to be an imperfect ally is a cash grab.
It's not. Every bit counts, and especially as we see pushback, and see some of those corporations beginning to rethink their rainbow capitalism, the places that continue to speak up are so, so important.
I'm reminded of a rant by Illustrious Old White Man Historian Gordon Wood a few years back where he lamented how fragmented modern history is. Why do we need ANOTHER book about women, about enslaved people, about the poor? Why are we focusing on these people instead of George Mount Rushmore Washington?
And it was an interesting framing, because he insinuated that these micro histories were bad not because they existed, but because they didn't give the whole story, which in Gordon's mind was a story in which they were the side characters instead of the mains. To that end a biography of G Wash that features the bare shadow of Billy Lee in the far distance is a complete history, all that needs to be said, because one of those figures is a God Amongst Men and the other does not deserve to be fully fleshed out as a full, autonomous human being with a family and a profession and a beating heart. And a biography of William Lee, war aid, professional valet, and person closest to the first president of the United States, with the shadow of George in the background, would consequently be Bad History, because no one is saying that this man didn't exist, but his story isn't the whole story. It's backwards; he should be a footnote, and if he's not, that's bias.
But for me, as a historian, I know that the reason these microhistories exist, and are so important, is that they didn't exist before. Before someone can be truly, purposefully, tactfully inserted into the historical narrative, you need to know who they are. Not just as a name, not just as an archetype. You have to get to the point where there are so many books flooding the market about women and children and immigrants that it's no longer controversial to be talking about them, where learning about them instead of someone else is normal.
THEN you can feel good about rewriting the more general narrative. THEN you can actually have the information you need in order to put things into their proper context, to rethink the most important figure in each story, to assess what the full milieu of the time is.
And that's where we're at with Pride. We are still very much living in a time where queer people are shadow characters in the background. They are people that many will admit exist, but for god's sake, don't make them important, don't make them real, don't make them normal. And until we can shove rainbows down everyone's throats to the point where being queer is no longer seen as a thing that is Other, until we convince people that we're not going away, we will never be able to fully assimilate queerness into society.
We can't just be normal about Pride, because normal isn't loud enough to not get drowned out.