Well, Kylie Jenner's Instagram record has officially been broken...by an egg.
Yup, the speckled brown egg heard 'round the world is now the most-liked photo on Instagram following an instantly viral campaign over the weekend. The photo of the egg only needed to reach 18 million likes to best Kylie's photo of her newborn daughter Stormi. By Monday morning, however, it was already up to over 28 million — and counting.
The account, called Egg Gang, has already updated its Insta bio to reflect the milestone. "Official world record holders of the most liked picture on Instagram," it now reads. "Now where’s our blue tick?"
Kylie herself has addressed the egg, when on Sunday evening she posted a video of herself cracking an egg on some pavement. "Take that little egg," she captioned the clip (her post on its own now nearly has 18 million likes).
We'll leave it to you to decide who's getting the last laugh here.