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Homepod | Apple

Apple has revealed its voice-controlled HomePod speaker, a competitor to smart home devices Amazon Echo and Google Home.

Apple announced the launch of HomePod today at its annual Worldwide Developers Conference at the McEnery Convention Center in San Jose, California.

The Siri-enabled speaker links up with the Apple Home app, allowing users to control their connected smart home devices by voice, without touching their iPhone or iPad.

Users say "Hi Siri" followed by their command to trigger Apple's intelligent personal assistant to change the light setting, pause the TV or close the blinds.

But it is on sound quality that Apple hopes to distinguish HomePod from the dominant smart speakers on the market. The tech giant says the speaker produces a high-quality sound that puts it on par with "un-smart" home music systems like Sonos

#design#industrial design#product design#speaker#smart speaker#smart technology#apple#product#brand#identity#visual#textures#minimal#minimalism#minimal design#photography#launch
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Designed by Apple in California | Apple

Apple's latest release is a coffee table book chronicling 20 years of its past and present products.

Eight years in the making, the book – titled Designed by Apple in California – profiles products from the 1998 iMac to the 2015 Apple Pencil. It is dedicated to the memory of late founder Steve Jobs. Shot by photographer Andrew Zuckerman in what Apple describes as a "deliberately spare style", the book's 450 images illustrate the company's design process and finished products."The idea of genuinely trying to make something great for humanity was Steve's motivation from the beginning, and it remains both our ideal and our goal as Apple looks to the future," said Jonathan Ive, Apple's chief design officer.

#design#product design#industrial design#minimal#minimalism#minimal design#tools#production#manufacturing#apple#innovation#revolution#creative#history
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iPhone 7 + 7s | Apple

Apple has revealed the latest versions of its hugely popular iPhone, with a redesigned water- and dust-resistant casing and a variety of new features.

The iPhone 7 and iPhone 7 Plus were unveiled by CEO Tim Cook earlier today, at this year's edition of the tech giant's annual conference at the Bill Graham Civic Auditorium in San Francisco.

The new designs are available in a new high-gloss Jet Black version, created so surfaces between the front and back are seamless, and a matte Black edition.

A production video showing the manufacturing processes prove most interesting with the advanced polishing processes of the aluminium and the anodising to give it a high quality edge.

#design#industrial design#product design#phone#mobile#iphone#apple#next generation#minimal#minimalism#minimal design#aluminium#manufacturing#quality
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