shihlun reblogged
The last issue of World Today (1952-1980)
"World Today (今日世界) was a magazine published by United States Information Service in Hong Kong. The discourse of World Today presented a paternal image to reinforce the significance of U.S. Aid in Asia, and showed the U.S. Capitalism society was so wealthy and equal that everyone could afford various consumer goods at low price. Under the subtle influence of cultural diplomacy, people around the world gradually accepted the U.S. culture and values. Therefore, the soft power of cultural diplomacy became the key element to make U.S. win the Cold War finally."