Let me tell you why you’re here.

“You're here because you know something. What you know, you can't explain, but you feel it. You've felt it the entire time, that there's something wrong with the reblogs. You don't know what it is, but it's there, like a splinter in your mind, driving you mad. It is this feeling that has brought you to me. Do you know what I'm talking about?”

“The fanfic.”

“Do you want to know what it is?”

“Yes.”

“The so-called stories claiming to be based upon Supernatural are everywhere. They are all around us. Even now, in this very post. You can see it when you look on your phone, or when you turn on your laptop. You can feel it when you check your notifications... when you scroll through your dash... when you see your mutuals vomit-fawning. It is the world that has been pulled over your eyes to blind you from the truth.”

“What truth?”

“The same-shit-different-title fic is a system. That system is our monster-of-the-week. When you're hunting for fic, and you look around, what do you see? Emojis, notes, hearts, ask-kissing: the very minds of the people we are trying to save. But until we do, these people are still a part of that system, and that makes them our responsibility. You have to understand, most of these people are not ready to read good fic. And many of them are so inured, so hopelessly dependent on the system, that they will fight to protect it... Were you listening to me?

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Or were you reading about two men who neither speak nor behave like the  Winchester brothers?”