So You Want to Tumbl?
There are lots of newcomers here these days, and I thought I’d spell out how to begin and what it means to ‘curate your own dash’ for folks who haven’t grown along with Tumblr for the past decade.
If you’re coming from a platform where content is fed to you, Tumblr can seem barren and intimidating in the beginning. But that’s actually a good thing! What it means is that you will see what you want to. If you’re in a fighting mood, go find political discourse. If you’re feeling fragile, make your dash nothing but art and nature.
How to begin?
You’ve made your blog and picked out your icon (seriously, choose an icon: otherwise you’re indistinguishable from bots). Feel free to be anonymous. Most of us are, and it’s wonderful to have a place that’s not tied to your Real Life. Here you can be a fandom freak (like me!) and no one judges you and your boss will never find out.
- Now seek out tags that interest you. For example, I was just looking through #moss because I like peace and green things and old-growth forests. (And, apparently, beautifully naked fae-men, heh.)
- Now you follow that tag (if it’s a popular tag, it’ll say how many followers the tag has, which is beneficial to know if you’re making a post that you want to reach all its interested audience) and posts with that tag automatically fill your dash. Voila, you have begun to curate your experience!
- Do Follow: tags; blogs in that tag that you like; people who comment on posts in the blog/tag you follow that seem like they’re up your alley. The more people you follow, the more varied and nuanced your dash is.
- Don’t Follow: people who make comments or posts that raise your blood pressure. Topics that upset you. Discourse that has you arguing in your head for the rest of the day. PLEASE avoid toxicity. Real Life is hard enough.
How to be Social and Interact
If you want to find your tribe and interact, it’s best to start following individual blogs. (If you follow a blog, they have an opportunity to follow you back. Simply following a tag is a passive, one-way street.) To Tumbl is to be in a vast cocktail party, and you need to mingle and eavesdrop to find the things that galvanize you.
How to be seen and heard
- 💬Comment on posts (please always stay positive and enthusiastic: we really try to avoid toxicity). You can read other comments (and reblogged comments) by clicking on the notes:
- 🔁Reblog posts you like, both to show your support and to show other people what kind of things get you excited. Reblogging is essential to the tumblr ecosystem, because it’s the only way posts move around and get seen. You can also “like” posts, but that’s a much more passive way to interact. Also, reblogs and your own original posts show up on your blog and prove that you’re not a bot.
- Create your own posts and remember that the first 5 tags you use are essential, because that’s what gets you seen (and followed) by strangers. Tags 6-30 are good for searching and archiving on your own blog, but they don’t count on the dash. Instructions on how to Make A Post.
- Participate! Once you find your crowd, you’ll discover that there are always things going on. For example, in fandoms, we’ve got writing events, art events, crafting and cons. The more you try to be involved, the more new friends you’ll discover. Tumblr allows for such an organic community. One person has a thought, and many others build on that thought, creating something far greater than the sum of its parts.
- There is no real algorithm beyond using those first 5 tags. This may be discouraging to folks who are used to working an algorithm, but we like it fine here, because it keeps everyone real and keeps obnoxious social climbers/capitalists out of your face.
- Be patient! Just like in real life, when you find yourself in a crowd of people you don’t know, it takes a while to form connections. Watch and listen, and learn to read the room. Honestly, the thing that will win you the most friends/followers is honest enthusiasm about your space.
- Don’t aim for the big names to become your new buddies. You’re more likely to find a thriving coterie among other fresh faces. Don’t assume that because they’re small or new they have nothing to offer you. Often, this is the fire that keeps any given corner of Tumblr going.
Tumblr Etiquette
- NEVER REPOST (without explicit permission). Reposting is when you cut and paste from someone else’s content and then make it into a brand new post under your own blog name. That is stealing and is very condemned. Reblogging is when you use 🔁and the OP (original poster) remains attached to their post and continues to see and be in charge of interactions.
- Reblog in addition to Liking. A post that you ‘like’ is static. You are not helping it to get to a broader audience. If the post or poster is something/someone you support, then REBLOG that sucker: it deserves to fly!
- Reblog and add your own content. One of the best parts of Tumblr is that you can comment on a post, or even add to it in your reblog (as long as you’re not being a dick, okay? Or changing the topic, which is known as ‘hijacking a post’). Here is a wonderful example of the Tumblr ecosystem at work, where someone had a thought, other people had thoughts about that thought, and then a bunch of artists jumped in. Tumblr posts BUILD COMMUNITY, and you can be a part of that conversation. (Do try to refrain from reblogging with vacuous comments just because you want people to notice you rather than because you actually have something to add, though. That’s just clutter.)
The most important part of “curating your experience” is learning to Block.
- You can block individual blogs, Anons, people in the comments that you find upsetting. Here’s a post on How to Block.
- Block entire tags or keywords if they are triggers for you. (Here is a post on how to do that.)
- Blocking is self-care. It is not a platform to demonstrate to the community how much you hate someone and how they should, too. Usually the blocked person never even knows you’ve blocked them. If they do something egregious (like tell you or someone else to kill themselves), then ‘Report’ them.
- You can block something (like #US Politics) if you can’t handle it at the moment, and then unblock it later. Block a friend if they’re spamming something you don’t like and then unblock them later. It’s all good! You are in control of what shows up on your dash.
But doesn’t this mean my dash will be single-topic and boring?
The simultaneous joy and pitfall in following individuals is that MANY blogs are not single-topic. You will be exposed to all kinds of reblogs/ideas/other people from the folks you chose to follow, and can decide for yourself if you (a) want to be involved in that topic, (b) are indifferent to that topic, or © want to run from it screaming.
Also, the blogs you follow will move from hobby/theme/passion over time, and you can move with them, appreciate their new topic without vibing with it, or drop them altogether.
And THIS is how you curate your dash, my friends.
