1. White identity politics. Donald Trump has been endorsed by prominent white supremacists and white nationalists as their chosen candidate.
(Political socialization begins in the home. According to recently discovered news reports from 1927, Trump’s father was likely at least a sympathizer with, if not a member, of the Ku Klux Klan.) From the end of the Civil Rights Movement onward, the Republican Party has used a strategy of white grievance mongering known as the Southern Strategy to mobilize its voters.
2. Right-wing producerism.
Donald Trump has presented himself as an “everyman” who can speak for the “regular” people who feel alienated and frustrated by the Washington D.C. “insiders” who do not look out for the “little guy.” This is the crudest form of populist politics. Trump then aims his supporters’ anger towards an enemy: immigrants from Mexico who are coming to American to supposedly steal jobs while they rape and murder white women; or the Chinese he presents as a stereotypical devious and sneaky “yellow peril” Asian foe that only Trump can outmaneuver and conquer.
3. Herrenvolk politics (a system in which minorities are disenfranchised while the ethnic majority holds sway).
Donald Trump is using white identity politics to win supporters. Combining overt and subtle racism, part of Trump’s appeal is that he promises to protect the resources and democratic rights of white Americans against their supposed exploitation and theft by non-whites. This is one of the foundations of right-wing producerism.
4. Social dominance behavior.
Donald Trump’s supporters are drawn from the same core of aggrieved and angry white voters who comprise the Tea Party wing of the GOP. Research on this group shows that they are racially resentful, fearful of social change, hostile to people who are not like them, believe in natural hierarchies and order, seek out strong leaders, are deferent to authority, and exhibit a type of “bullying politics.” In many ways, Trumpmania is a frightening reflection of the authoritarian values that have infected American conservatives.
5. Know-Nothings.
Donald Trump’s nativist, xenophobic and racist politics are the latest version of the 19th century American political movement known as the Know-Nothings. The Know-Nothings 1856 party platform included demands that “Americans must rule America; and to this end native-born citizens should be selected for all state, federal and municipal offices of government employment, in preference to all others…”
6. The strong father and “manliness.”
Donald Trump repeatedly talks about “strength” while slurring Barack Obama and other political enemies as “weak” or as “pansies.”
Trump is also not limited by what the right-wing sees as “weak” “liberal” notions of “political correctness” as he insults women and throws verbal bombs at any person who disagrees with him.
7. Performance art and spectacular politics.
Donald Trump’s political success is a product of reality television show culture.
Reality television shows are scripted. The genre is wildly popular among American viewers because it is part of an “empire of illusion” that distracts and confuses the public while allowing them to live out their fantasies and wish fulfillment.
8. Conspiracy theories and the paranoid style.
Donald Trump was one of the most prominent advocates of “Birtherism”—a belief that Barack Obama, the United States’ first black president, was somehow not eligible for the office because he is not a “real” citizen.
This is an absurdly racist claim; nevertheless it is one that is still believed by 66 percent of Trump supporters and 45 percent of Republicans. Birtherism was the first of many conspiracy theories that would be invented by the right-wing media in the age of Obama. Obsessions about Planned Parenthood, ACORN and Benghazi would follow. These delusions are part of a long pattern of right-wing paranoia that Richard Hofstadter detailed in his landmark 1964 essay, “The Paranoid Style in American Politics.”