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undeadbanjos

A little background as to why the Markiplier fandom is panicking about The Edge of Sleep.

So YEARS ago. Mark was in a podcast called The Edge of Sleep, which was adapted into a TV series... Which was never released

Until

Mark made a movie adaptation of a video game, Iron Lung. He's put all his energy into this film, directing, producing, editing, even starring in it. the movie is done, and he's working to get it released in theaters.

We, the public don't know why, but we know that some doors have been locked on the release of Iron Lung, however some big wigs somewhere have promised that if his popularity alone can put Edge of Sleep in the TOP TEN a lot of doors will open for Iron Lung. He wasn't allowed to even say where it would premiere, nor was it advertised AT ALL

GIF by fischyplier

So now, Edge of Sleep has shadow dropped on Amazon Prime in the US. Three days BEFORE they even told Mark it would air. In order to get this man's work out in theaters this thing has to get to the top ten by word of mouth alone.

So. Watch Edge of Sleep! It's an apocalyptic horror. There are some mild gore warnings (blood, knife mutilation, brain dissection, self harm). Even if you can play it in the background and let it run just so it gets views thatd be helpful.

Stick it to the Hollywood Bigwigs! Show them YouTubers can have an audience! Open some doors for creative people trying to show their work to a bigger audience!

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septic-dr-schneep

What do you want to bet they released Edge of Sleep early on purpose so we wouldn't be ready and it would underperform? 🙄

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lady-raziel

alright gang, the rumors are true. The Edge of Sleep is now live (US only ig) on Amazon Prime Video. and i get what some of y'all are saying, "there doesn't need to be marketing because of mark's rabid fanbase!"

But guys. Guys. This is not a YouTube project. I hate to say it but even 30+ million Markiplier fans is not enough for what needs to happen here, unfortunately. This is ultimately about breaking out of the YouTube-fanbase sphere and getting this show to mainstream viewership. That's the goal-- this is about showing that a "YouTuber project" (even though Edge of Sleep was made by a professional production company and isn't really that) can have appeal beyond a preexisting audience. It's about, big picture, legitimizing the contributions of online creators in making films and television products for casual viewers.

So yeah, it's time to break out not just The Plan, but The Strategy. What is that, you ask? You'll see--check back tonight. This is a call for all hands on deck.

We ride at sunset-- the edge between day and night when the world starts to go to bed. We ride at the edge of sleep.