the term malewife isn’t a very nice term to use...

A man who acts as a wife and is inferior to his #girlboss girlfriend.

Person A: I just got myself a malewife. He's gonna clean my kitchen and watch me download custom content for the sims.

Person B: Sweet! You must be such a girlboss

^^urban dictionary. It’s just confirming to the sexist stereotypes that perceive and expectation of what a wife should act like. It’s quite harmful

It's a parallel to girlboss which is conformity to the sexism within corporate America:

The word girlboss comes from a book quite literally called #girlboss, in parallel to the negative aspects of this book people eventually rebranded the term "malewife" to parallel it (malewife was originally an nsfw type thing)

In the malewife/girlboss "system" it's essentially the swapping of the problematic aspects, expectations, and socialization of men and women within a relationship

"Girlboss, gaslight, gatekeep" was a meme started to pick on the idea that women should become men and enforce the sexism within corporate society, and I'm sure it was a jab at the book the word came from as well.... "Manipulate, mansplain, malewife" was created to parallel the original meme

So yeah, the whole concept is mocking sexism within corporations and and modern relationships and showing how ridiculous it is. Girlboss mocks the idea of 2014 (largely) white feminism within America.

In example the original meme (created on Twitter) is intended to make mockery of Karen-types:

Malewife doesn't hold those same implications however... The term malewife which is now being used to parallel girlboss achieves it's origins from p*rn, now I'm not an nsfw blog or someone who blatantly discusses nsfw concepts on my blog so I'm not getting super into it but there's a few places it comes from: femdom, bdsm, and feminization kinks... All of which have a connection to queerness in their own right but I don't feel comfortable going into the complexities of that with so many younger people following me.

Urban dictionary's explaination of "malewife" is not only harsher than what malewife was intended to mean, but also removes the context of origin from the word- making it something new, different, and erasing the history of who originally used this word.

Because of Malewifes origins vs Girlboss origins, malewife is a less problematic term than girlboss and is more "affectionate" because the term malewife and it's use (up until recently) involved the man acknowledging that he wanted to be the "wife" in his relationship. There's a variety of reasons someone might do this, but it can generally be summed up as a mixture of personality and also personal wants.

I do think it's important to also note that although these words are being "glamorized slightly" they're still intended and being used in a memeing manner, but they're also used to quickly denote arbitrary traits in an individual and categorize those traits...

Although there's lots of conversations to be had for a variety of reasons about the origin and use of the word "girlboss" in relation to sexism, up until recently the world "malewife" was something claimed by men, something men wanted to be called, and something that men who used the term wanted to reference them.

Malewife is about "stepping-up" to "take on" "female" social roles, and it's something that at least some women would be happy to see in society:

And I don't think that she's wrong at all. Women are still expected to do so much more than men in society without equal reward.

Malewife exists as a a sort of fantasy removed from the truth of society. It's an idea that a husband can be waiting at home to care for his wife, and in this instance it benefits the woman- unlike Clarke's situation above, the woman comes home from a long day and is able to relax without the pressures of society and her life.

Where housewife is a word that holds its origins in forced subservience, malewife is a term that is showcasing men "picking up the torch" in regards to housework- where housewife is socially forced, and girlboss is reversed social compliance, malewife is the rejection of social expectations.

Malewife is about men finding a place in their life's and relationships to make themselves more than a paycheck. To say "I can be emotionally there for my spouse, I can clean a toilet, and drive kids to school, and I don't treat my spouses wants as something expendable". In a society in which men are often demeaned, mocked, and scorned for picking up socially female roles (say hello to misogyny and gendered contamination!)

The Urban dictionary definition, is not only too harsh- but not the way in which the word is intending to be used, because that's ignoring the origins of this word, and the fact that men had a choice in becoming malewifes where women didn't have that choice. It should read more like:

Person A: Ah yeah, I have a malewife waiting for me, he's going to clean my kitchen because I've had a hard day at work and need a break, and then he's going to watch me download custom content for the Sims because I enjoy the game so much and it helps me take a break from life!

Women's wants were often ignored in favor of men's wants, so by the malewife saying he's going to watch his spouse play the Sims, he's really saying "I care about her interests" and by him picking up the kitchen cleaning after she's had a stressful day he's saying "I have a lower stress job so I can handle that for her and make her life a little easier" (because malewife doesn't mean he doesn't have a job).

In a society in which a man's worth is tied to his ability to bring home money and be emotionally distant, malewife is the rejection of this norm. Malewifes are going to be there for their spouse, they're going to step up and take on traditionally women's roles and they're doing it because they want to, because they like it, and because dividing chores into pink vs blue is wrong.

I also want to say, you can't flip a word around and say it does "this" because that's not how it works... Men and women are forcibly socialized in very different ways, the two binaries have very different treatment, and expectations within societies social constructs. If you could flip the forms of oppression that men vs women face (because yes, the patriarchy oppresses men) then you could also flip the forms of violence faced by trans masculine people vs trans feminine people- but that doesn't work either, because women will always be oppressed in the most public way to "make an example of them" while the patriarchy expects anyone who is male to "keep his mouth shut and fall in line". (I know that's worded poorly, but I've just written at least a couple hundred words and my brain is a bit fried already from various other things today- basically anyone perceived female or male will be treated in a certain way as a result of others perception of them)

Anyhow, all this isn't to say that the term "malewife" is inherently free of any form of flaw ever... Malewife is a newly mainstream word, it wasn't popularized until February 15 of 2021... So?? 5 days ago?? The origins of malewife and the social implications of malewife combined with the history of the word, don't make the word bad or impressive and it's not "upholding the ideals of a housewife" but instead a word which provides men freedom from male social expectations.

Can the word malewife come to be a word which enforces expected female social behavior? Yeah it absolutely can become a word to mean that, erase the history from the word, and give it to someone who doesn't know the history of the word, and someone who doesn't have an intimate understanding of gender theory, and you've got a recipe for hundreds more asks like the one you've sent me...

I can't find a single positive reason to use the word girlboss in an empowering way, but I can find more reasons to use the word malewife in an empowering way than not to do so.

So at the very least if all you come away from this with is that I don't personally use the word malewife to uphold female social expectations in a relationship but instead I use this word to provide space for guys to be allowed to be feminine, soft, caring, emotionally present, and worth more than their monetary value, then I guess that's okay.