I've been mulling this post over since I reblogged it this morning, and if Malcolm doesn't mind, I'm going to clarify for a few people who might be wondering: If these people aren't playing the same game as us other indie authors, what game are they playing?
The answer is that they're playing the algorithm.
It'd be so easy to drop this at Amazon's door, but quite frankly, all book retailers reward this behavior. If you are pumping out work regularly, the sales algorithm will reward you because it keeps you relevant. I'm not talking about authors who produce one book a year or even two or the few people who are genuinely that prolific.
I'm talking about the above people, who, let's face it, treat indie publishing as a form of content farming.
I have zero issues with authors who use ghostwriters, especially when they're honest about it. (James Patterson is a notable example.)
But the people who hide it or attribute it to their "hustle game" while claiming we're all in competition with each other are not competing with writers; they're competing with other Algorithm Gamers because they've realized that no matter the quality of their work, as long as they have something in the New Release category, they're making money.
They're competing to stay relevant in terms of quantity, not quality because they don't actually have anything to say.
It's all just clicks to them -- and I'm willing to bet they make more money from getting people to click their (usually undisclosed) affiliate links than they do their actual books.
So take heart, dear writer. You are not competing with these people.
The vast majority of us don't view the rest of our community as competition. We're just trying to get our own work out the door while also supporting our friends as best we can.
Work at your own pace. Make the art you want. Support other writers. It'll be worth it. I promise.