Typography Tuesday
Today we present our most recent acquisition, Printing for Business: A Manual of Printing Practice in Non-Technical Idiom, by Joseph Thorp and published in London by John Hogg in 1919. We show Thorp’s graphic description of the use of type in fine production works, from creating type faces from punch and matrix to hand composition, proofing the galley, locking the proofed type in a chase, and proofing the lockup on a flat bed proofing press..
Joseph Thorp was one of those distinctive individuals of the early 20th century who deftly bridged the divide between fine-press work and the commercial press. He was a major consultant for both the British retailer WH Smith and the fine printer/publisher Curwen Press, run at the time by Harold Curwen. Thorp was largely responsible for Curwen’s interwar commercial success, bringing efficient production values to Curwen’s Arts & Crafts sensibilities, and helping to develop the notable stable of fine artists that the press became known for.
The publisher of this book John Hogg was himself a commercial printer, a member of the publishing family founded by his father James Hogg, with offices on Paternoster Row, the traditional heart of the London publishing trade. The book is appropriately dedicated to the designer and typographer Emory Walker, the guiding spirit of contemporary typography and book design, who in 1888 lit the flame that sparked William Morris to initiate the contemporary fine-press movement. We end our post with the an untitled image that Thorp used to demonstrate the correct method for reducing images. The portrait is of course that of the father of fine-printing and the contemporary book-arts movement, William Morris himself.