saw a post recently about the sun and moon fandom and how non-selfship content is rare, and how that's frustrating, and it struck me, like... how rare that is. genuinely in all my 20ish years in online spaces, i've never seen a fandom that not only welcomed selfship but actively encourages it, when usually the rule of thumb is that it's tolerated at best and despised at worst
so why is this fandom so selfship centric?
the answer is a combination of factors, of course, but I think it was mostly just a perfect storm of the right character with the right traits at the right time. many people between about 23 and 33 were and still are experiencing intense childhood nostalgia that's being perpetuated by online culture and various media, often through a distorted or slightly unsettled lense. the daycare attendant is fun! they're childish, but decidedly not children. they're not human, unattainable in reality, but plausible enough in the age of ai that they make you ponder. they make you long to nap and play and color and do all the whimsical things you wish you could take a week off from your dull job and do! but there's something... off about them. an element of danger that's intriguing. they're dangerous, but what if they aren't to you specifically? or, if they are, what if they overcame that, just for you? what if you were worth it?
people our age are lonely, and if not, often working through issues they didn't have time to contemplate in their teens and early 20s because they were still living throigh the issues. younger people too, of course, but it's especially rampant in the aforementioned age group. past college and college friends, too caught up in work to make new ones. if the dca really clicked with you as a character, it's kind of fun to imagine what it would be like to hang out with them. what if they were your friend? what if they were more?
which leads to my last point--cringe is dead and we stomped on its corpse
maybe it started with a few people drawing a y/n with the dca, and wow the art is cute! who's the cute jester character? ... is that a self-insert? huh. and then more people join in. is that allowed? yes! and the crowd cheers for it too! the right people drawing the right character dynamics at the right moment, drawing others like a moths to a strange robotic flame
ultimately, the fandom attracts so much selfship because that's the bedrock, the foundation the rest of the fandom built its home on. almost all of the common tropes and characterization have roots in selfship fic and art. the dca's popularity very much kicked off from that, and seeing other people using them as an outlet for their loneliness, friendship, romantic or sexual desires, or even just for creative character and plot setups that are only tangentially related to canon actively encouraged others to join in, in a way that could only happen while riding the funerary coattails of cringe culture
it's very much a lightning in a bottle fandom, the likes of which i doubt we'll see again for a while
