Vintage Ads

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“Glostora brilliantine makes celebrities shine

‘I use Glostora because it allows me to keep up with any match without having to worry about the state of my hair.’ - Oduvaldo Cozzi.

81,7%! That’s the percentage of celebrities who use Glostora, according to an inquiey recently conducted. Famous men, like Oduvaldo Cozzi, the dinamic sports announcer, find that Glostora is the ideal hair product. They say unanimously that it’s the first one to keep one’s hair put and soft without making it greasy.

Use it and you’ll see why famous personalities use Glostora, a tidy hair with a discreet perfume.”

Selecções do Reader’s Digest, Nº 81, October 1948.

Via Google search

A tough beard? Johnson’s Super Blade. Sensitive skin? Johnson’s Fine Blade.

Selecções do Reader’s Digest, February 1963.

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Johnson & Johnson Band Aids, “now nearly invisible!”

Selecções do Reader’s Digest, February 1963.

Selecções do Reader’s Digest, November 1963.

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Aymoré cake mixes.

Selecções do Reader’s Digest, July 1963.

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Swift sausages.

Selecções do Reader’s Digest, November 1963.

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Selecções do Reader’s Digest, October 1963.

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Selecções do Reader’s Digest, July 1963.

“Epeda Spring Mattresses

The price is the same - the comfort is unequaled!

Epeda-Extreme Luxury - the most luxurious mattress in the world - unique in its class! Exclusive Epeda springs. Extremely fine fabrics and elegant French embroidery Cordonet on its outside. In Old Gold and Emerald Green colours.

4 types to choose from… from the most luxurious to the most economical… But all with the exclusive Epeda springs - 10 years guarantee!”

Found one of these, too! by JOHN LLOYD

<br /><i>Via Flickr:</i> <br />Today I was packing things to move and found this magazine in the garage, July 1959 Readers Digest, Brazilian edition. Some good advertising , so here it is before I throw the magazine away.

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Royal jello, “the taste of fresh fruits in a luminous dessert!”

Selecções do Reader’s Digest, November 1963.

Selecções do Reader’s Digest, Nº 79, August 1948.

“For those who prefer a smaller pen…

The new Parker 51 Demi-size

The most coveted pens in the world

If you prefer a smaller, more compact fountain pen, this is the pen for you. Measuring 13 cm long, it’ll fit in a vertical position in any lady’s purse and even in a man’s pocket shirt.

Remember: ordinary demi-size and 51 pens are the only ones designed for satisfying use of Superchrome dry writing ink - the most permanent and shiniest ink ever known.

It writes dry with liquid ink!”

Selecções do Reader’s Digest, February 1963.

Andressa Morato

saved to

Antigas

sabonete Lifebuoy, 1947

walita 3 em 1 by Rodrigo¬

<br /><i>Via Flickr:</i> <br /> Nossa maravilha, Batedeira de bolo, Moedor de carnes e Espremedor de Frutas.

Brazilian ad.

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Ad for Epeda spring mattresses.

Selecções do Reader’s Digest, July 1963.

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“Coty perfumes are more intensely alive in the new micronized face powder

Air Spun

Yet another advantage of the ‘Air Spun’ process, a Coty privillege the world over: it makes it possible to preserve in all its purity the most delicate, intense and fragrant perfumes. And Coty presents 'Air Spun’ face powder in the perfumes that please the most:

L'Aimant - the soft and fresh perfume. The magnet fragrance.

L'Origan - the perfume for great moments. Always in fashion.

Emeraude - insinuating and persistent. The fragrance-jewel.

Ask for an 'Air Spun’ sample, indicating if you wish for light, medium or dark make-up”

Selecções do Reader’s Digest, Nº 81, October 1948.