At some point, I don't know who was responsible, the word 'starchitect' was invented. And we all know what it is: a term of derision. And at some point, it becomes very hard to avoid. I would say that preservation is, for us, a type of refuge from this term. What we are hoping to do is propose a number of strategies in which we are working to undo, or escape, from this label.
Rem Koolhaas, Preservation is Overtaking Us, 2004 / 2014