#messenger – @nickkahler on Tumblr

Well aware that telegraph wires could be tapped, he enciphered his dispatches and sent them by messenger. At times, he had as many as 100 men and women working for him from Mississippi to Georgia. His security precautions were so thorough that little still is known about his operations or the names of most of his agents.

On Grenville M. Dodge, “On Military Intelligence and Strategy,” c. 2000

nickkahler

I am no longer an artist interested and curious, I am a messenger who will bring back word from the men who are fighting to those who want the war to go on for ever. Feeble, inarticulate, will be my message, but it will have a bitter truth, and may it burn their lousy souls.

Paul Nash, "On Art," c. 1930

#paul nash #quote #art #curious #messenger #fight #message #truth #soul #feeble #war

nickkahler

Andreas Kaplan and Michael Haenlein, "Three Prerequisites for Viral Marketing," 2011

Messenger: Three specific types of messengers are required to ensure the transformation of an ordinary message into a viral one: market mavens, social hubs, and salespeople. Market mavens are individuals who are continuously ‘on the pulse’ of things (information specialists); they are usually among the first to get exposed to the message and who transmit it to their immediate social network. Social hubs are people with an exceptionally large number of social connections; they often know hundreds of different people and have the ability to serve as connectors or bridges between different subcultures. Salespeople might be needed who receive the message from the market maven, amplify it by making it more relevant and persuasive, and then transmit it to the social hub for further distribution. Market mavens may not be particularly convincing in transmitting the information.
Message: Only messages that are both memorable and sufficiently interesting to be passed on to others have the potential to spur a viral marketing phenomenon. Making a message more memorable and interesting or simply more infectious, is often not a matter of major changes but minor adjustments.
Environment: The environment is crucial in the rise of successful viral marketing – small changes in the environment lead to huge results, and people are much more sensitive to environment. The timing and context of the campaign launch must be right.

#andreas kaplan #michael haenlein #viral marketing #marketing #advertising #messenger #message #environment