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#greenwashing – @nickkahler on Tumblr
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el laberinto

@nickkahler / nickkahler.tumblr.com

chronicling an eclectic labyrinth of architectural contemplation based in new york city
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Fifteen years ago, the term “greenwashing” entered the O.E.D. Since then, the ongoing, increasingly mainstream, and often cosmetic use of ecological correctness as a selling point has led to some jadedness in the marketplace. Overwhelmingly, though, greenwashing has succeeded, creating a complacent class of consumer able to justify just about any material want so long as it is “sustainable.”
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ryanpanos
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nickkahler

'The idea behind the Greenwashing Manual to create a manual that began with a collection of systems aimed at an ecologically bearable conscious contemporary lifestyle. Next step was the restriction of the system to “do it yourself” version. For this reason we studied «how to» and «Do It Yourself» youtube videos and websites that offer such expertise to ease of manufacture and low cost. The low cost factor has a similar relationship with the construction of ecological factors when taken into account the reuse of objects. Thus, adaptations were made in the way of manufacturing systems with emphasis on the implementation of used items may change or adjust the use of objects. For example, a reused tub acts as a tank – aquarium in the hydroponic / aquaponic system. Finally, we combined all segments in a single system with the logic that “nothing is wasted.”'

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