Netflix’s two-part release schedule is sadly doing more damage than good, and if this is the route the streaming network chooses to take with every show, it won’t be shocking if there are more cancelations on the horizon. Just yesterday, they announced that one of their most popular shows, Bridgerton, would be released in two parts, with four episodes coming on May 16 and the remaining four on June 13.
If Netflix wants to create buzz around its shows and have people consistently talking about the content they’re putting out, then a weekly release would’ve been the better approach. Max, Hulu, Apple TV+, Disney—they all do it and have done it for years now. But that’s not what people come to Netflix for, is it? People come to Netflix because binging is part of a different media consumption format, and it works for most of its audience. The main reason the streaming network has seen an influx of cancelations in the last few years is that, along with the detail that they weren’t paying writers and actors, they’ve canceled the shows fans have cared deeply for without ever properly promoting them in the first place. And, of course, there’s the whole password-sharing debacle that came with inflating prices.