In 1976, Stephen King published a short story, “I Know What You Need,” about the courting of a young woman. Her suitor was a young man who could read her mind but did not tell her so. He simply appeared with what she wanted at the moment, beginning with strawberry ice cream for a study break. Step by step he changed her life, making her dependent upon him by giving her what she thought she wanted at a certain moment, before she herself had a chance to reflect. Her best friend realized that something disconcerting was happening, investigated, and learned the truth: “That is not love,” she warned. “That’s rape.”
The internet is a bit like this. It knows much about us, but interacts with us without revealing that this is so. It makes us unfree by arousing our worst tribal impulses and placing them at the service of unseen others.
Timothy Snyder, The Road to Unfreedom