“As soon as I heard about the concept behind Alzheimer’s Research UK’s campaign, I wanted to be involved and support their search for a cure. Dementia devastates lives and wreaks havoc on far too many families across the UK and around the world. My mum was a nurse for 45 years and, as a young girl, I got to meet some of the people she cared for who were living with dementia. It was so upsetting to see how the condition had robbed people of their independence, and the impact it had on their loved ones.
My great-grandmother died with the condition and other loved ones close to my family also succumbed to it, so it’s had a direct impact.“
“The work Alzheimer’s Research UK does is so important, and I was proud to lend my voice to this campaign – it lays bare the realities of dementia in such a powerful and thought-provoking way.
“I was holding back tears narrating the film as dementia destroys people’s ‘happily ever afters’, and we must do everything we can to end the pain and distress it causes.
“I’d urge everyone to join me and get behind Alzheimer’s Research UK to help drive them towards a cure.” - Olivia Colman backs new Alzheimer’s campaign