Sex+

put on your tinfoil lacefront, hennies

“girls only wear makeup and dress nice for guys!”

false. 

me

there are a lot of women who wear makeup because they want to.  maybe even most.  and it's really annoying when people try to play it off like makeup isn't something a person does for themselves.

but that *doesnt* mean that there aren't some of us who wear makeup because we are pressured to, because we feel like we have to in order to "be presentable", or because our job actually requires us to wear makeup.  none of these falls under the category of "fucking wanting to" (good consent).

painting everyone's relationship with makeup this way is at best ignorant and at worst sexist.

sincerely,

someone who is pressured to/has to wear makeup for her job because she has a vagina

Barbie without makeup. [via]

Sometimes things get under my skin and the only way to get them out is to make shit. 

people who genuinely think all girls only wear makeup out of insecurity and a need to attract other people. what wankers. 

both happen, right?

there are people who wear makeup because they've been taught it's an expectation or that they need it to be good enough.  to pretend that isn't a reality ignores how beauty expectations (and more specifically, make up) are tied to patriarchy.

buuuut there are also people who wear makeup for self expression and fempowerment.  to pretend this isn't a reality suggests that makeup is inherently patriarchal and that conventionally feminine forms of expression are a form of weakness and/or only for the benefit of men.

Finally, a makeup advertisement addressing the fact that makeup is an ARTFORM, and isn’t only used to “hide your flaws”.

Oh my god Maybelline! Well fucking done! *raucous applause and whooping*

well...i certainly agree with the message.  makeup is a legitimate form of individual expression.  but i'm not about to get all bright eyed and bushy tailed for maybelline.

even if it were a real ad (edit: it's not!), companies only market in a way that is necessary for profit.  the beauty industry is increasingly exploiting the growing attempts to critique patriarchal expectations of female beauty.  these critiques threaten the success of these companies which, more often than not, thrive on body shame and sexism.  companies like maybelline only care about empowerment as long as is brings in the cashola.  the green.  the money, honey.