no idea where i was going with this but i abandoned it at the most disconcerting moment possible
look actually calling things that aren't the brand name by the brand name is something corporations really hate. because if it becomes common enough they stop having the trademark to the brand name.
did you know trampoline used to be a brand name? true facts. the inventor wanted all the imitators to call theirs, like, "elastic platforms" or some shit (i don't remember the specific shit) so he could keep advertising The One and Only Genuine Trampoline (tm). and then we didn't. and now nobody remembers him or his trademark.
aspirin used to be a trademark of Bayer
Per Wikipedia: "Trademark erosion, or genericization, is a special case of antonomasia related to trademarks. It happens when a trademark becomes so common that it starts being used as a common name and the original company has failed to prevent such use. Once it has become an appellative, the word cannot be registered any more; this is why companies try hard not to let their trademark become too common, a phenomenon that could otherwise be considered a successful move since it would mean that the company gained an exceptional recognition."
Examples of genericized trademarks include:
- Air fryer
- Aspirin
- Dry ice
- Escalator
- Flip phone
- Heroin
- Kerosene
- Teleprompter
Examples of trademarks that are at risk of genericization (so you definitely shouldn't use these terms; you don't want to take them away from the poor corporations, do you?):
- Adrenaline (owned by Pfizer)
- Allen wrench (owned by Apex Tool Group)
- Band-Aid (owned by Johnson & Johnson)
- Bubble Wrap (owned by Sealed Air)
- ChapStick (owned by Suave Brands Company)
- Frisbee (owned by Wham-O)
- Google (owned by Google)
- Hula hoop (owned by Wham-O)
- Jacuzzi (owned by Jacuzzi)
- Jell-O (owned by Kraft Heinz)
- Jet Ski (owned by Kawasaki)
- Kleenex (owned by Kimberly-Clark)
- Lava lamp (owned by Mathmos)
- Ping Pong (owned by Parker Brothers)
- Play-Doh [and "Play Dough" in the UK] (owned by Hasbro)
- Plexiglas (owned by Altuglas International)
- Popsicle (owned by Good Humor-Breyers)
- Post-it note (owned by 3M)
- Putt-Putt golf (owned by Putt-Putt Fun Center)
- Q-tips (owned by Unilever)
- Realtor (owned by National Association of Realtors)
- Rollerblade (owned by Nordica)
- Scotch tape (owned by 3M)
- Sharpie (owned by Sanford L.P)
- Styrofoam (owned by Dow Chemical Company)
- Super Glue/Superglue (owned by Super Glue Corporation)
- Tupperware (owned by Earl Tupper)
- Velcro (owned by Velcro Companies)
Many of this list I was aware are trademarked names but some are wild. Allen wrench? Really? Fucking POPSICLE?? REALTOR????
can we. go back to the heroin thing
Photoshop