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#bts puma – @jiminiemini on Tumblr

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i'm Liane // '96
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BTS theory: alluding to American Beauty

I came across this post. I didn’t notice the plastic bag when I saw them separately in their own contexts, but this post made me realize how odd it was that they added a shot of the floating plastic bag in the Puma advertisement. It’s not coincidence that a similar shot appeared in BTS’s Prologue. If you’ve seen American Beauty, then when you saw those gifs you probably thought about the infamous dancing plastic bag from the movie, rather than Katy Perry’s lyrics to “Firework.”

Let’s begin with some background to American Beauty. Throughout the film, a teenage boy, Ricky Fitts, is seen using a camcorder to record things he finds beauty in. When asked why he was filming a dead bird, he replied, “because it’s beautiful.”

Who’s the member with the camcorder? That’s right, Jin.

Ricky’s footage all comes out grainy, low quality. When we see the POV shots from the camcorder, we are seeing reality in its purest and most raw form. In contrast, the rest of the movie is carefully edited, beautiful, and seemingly flawless, much like ‘The American Dream’ (which is one of the themes of the movie).

Jin’s recordings are also grainy and low quality. He is attempting to preserve memories of the good times they had together before everything started going wrong. What we are seeing is Jin reliving those moments inside his fantasy, which is the only thing Jin has left of his friends.

  • When we are not watching through Jin’s camcorder, everything is glossed over, with a soft, tinted, dream-like filter. This is because everything can stay the same through your memories, but you can also manipulate them however you like, to make them perfect.
  • Jin’s footage is grainy because he is now revisiting these memories after having gone through the reality of his friends taking their own lives. The graininess is a result of the cold truth of reality seeping into his fantasy. Deep down, he knows what he’s recording isn’t an accurate reality, but he insists that it is. That’s why his ‘reality’ (Jin’s recordings) comes out fuzzy and unclear. He cannot differentiate between illusion and reality.
“It was one of those days when it’s a minute away from snowing and there’s this electricity in the air, you can almost hear it. Right? And this bag was just dancing with me. Like a little kid begging me to play with it.” -Ricky

The calm before the storm. Jin sees the plastic bag early on in the Prologue, early on in the chronicle of memories he is reliving. He sees the plastic bag while is is still reliving the peaceful, innocent memories. That was the calm. Taehyung jumping off the platform is the beginning of the storm.

“That’s the day I realized that there was this entire life behind things, and this incredibly benevolent force that wanted me to know there was no reason to be afraid, ever. Video’s a poor excuse, I know. But it helps me remember… I need to remember… Sometimes there’s so much beauty in the world, I feel like I can’t take it, and my heart is just going to cave in.” -Ricky

Let’s not forget that their album is titled The Most Beautiful Moment In Life. Much like Ricky, the purpose of recording is to remember, to preserve beautiful memories. Jin is recording the last few happy moments he had together with his friends. 

Perhaps Ricky’s words resonate with Jin as well. Imagine your friends leaving you one by one in such traumatic ways, and now you’re all alone. Jin must have felt so lonely and afraid: fearful of what awaits him if he chooses to live on without his loved ones, but also uneasy at the thought of taking his own life to join his friends on the other side. Maybe he too, felt a “benevolent force” through that dancing plastic bag, that told him not to be afraid of the unknown.

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