On "Consuming Content"
Every now and then a post crosses my feed that follows the vein of, "you have to do things other than consume media or else you'll be a dumb person who doesn't know anything about how the real world works and does nothing but pointless fandom stuff."
I hate those posts for three major reasons, not counting the inherent ableism and classism of "you must have approved Smart People hobbies or else you're worthless" rhetoric:
- You don't know what people do or talk about outside of what you see on their social media. Responding to fandom communities on a fandom-driven website as if all these people are one-note cardboard cutouts of people is asinine. In many cases this genre of post feels like repackaged 2012 tumblr "not like other girls" and hipster discourse. Yes, yes, you think you're better than everyone else on this website because your hobbies are less mainstream, more morally pure, and have greater intellectual merit, we get it.
- What do you even mean by consuming content? As someone who purposely avoids using the phrase "consuming content" because I find the term too vague to be useful, please be more specific. Are you including every single form of media engagement and art enjoyment? Are you just talking about mainstream TV and film? What about novels? Plays and scripts? Nonfiction books and instruction manuals? Do you mean to imply that going to a book club is a worthless non-hobby? Are you including academic reading? Are you including going to the art museum? Going to the theatre, concerts, or other performances? Taped liveshows? Watching sports events on TV? Are you including news media? Are you including YouTube tutorials about how to do various tasks, crafts, or other hobbies? Are you including trade magazines? Are you including industry publications in various fields? What constitutes "content," and what constitutes "consuming" in this discourse? Define it. "Consuming content" is a nothing phrase that people use to mean multiple different things depending on what they, personally, judge as valid media. It's a buzzword at best, and when the same buzzword can be used to describe both "idly scrolling social media" and "reading and discussing a book," it's a meaningless phrase.
- As an artist and author, if engaging with media is bad and worthless, am I supposed to conclude that making it is equally worthless? If "consuming content" is a bad, lazy, worthless, fake hobby, what makes creating art a worthwhile pursuit? If I am constantly being told as an artist that engaging with media isn't a worthwhile pursuit in its own right, and the people who want to engage with my art are just brainless fandom losers, what incentive do I have to make that art anymore? Furthermore, to everyone reading this paragraph and thinking, "that's not what content creation is," I refer you to bullet #2: If the phrase "make content" can be used to mean "low-effort posts made to advertise cheap and useless products" as well as "being a novelist" or "getting a gig as a writer on a TV show," it's a meaningless phrase.
None of that is even getting into issues such as the way influencers are preyed on by both brands and targeted harassment from trolls. Influencer culture has major issues, but boiling those issues down to "stupid vapid young people who are too lazy to make real art or get real jobs" (which is a mindset I see frequently online) is unhelpful. So many people pursue influencer deals because they're living in poverty but are skilled at various social media and advertising related tasks, and just like any worker, they're being exploited because they need to eat. Labor rights for influencers are a huge topic that entertainment industry unions have been actively discussing and working toward. (Related links for further info: [x] [x] [x] [x])
"Consuming content is not a hobby" is a worthless statement unless you define what you mean by both "consuming" and "content." Quite frankly, you also need to define "hobby," because if you're putting requirements on what is and isn't allowed to be a "real" hobby, you mostly just seem like you're moving goalposts and defining "worthwhile hobby" as "hobby I, personally, think is good." Use more specific language to articulate your actual problems with the entertainment industry, the art world, influencer culture, or whatever else you're actually upset by.
Media and fandom can involve any number of enriching, satisfying hobbies that take up a perfectly acceptable and healthy space in someone's life. If you aren't into it, go find hobbies you do like and stop policing how other people spend their precious free time in this nightmare hellscape of a world.
