The 2014 film “Beyond the Lights” has way more in common thematically with “Notting Hill” than it does with “A Different World” or “Being Mary Jane,” which, like “Beyond the Lights” both feature majority-black casts. But you wouldn’t know that if you hadn’t seen either film and were going solely based on the “more like this” recommendations powered by Netflix’s enigmatic algorithm.
Writer/director Gina Prince-Bythewood took issue with this publicly. Writing on Twitter, Prince-Bythewood, who also directed the classic “Love and Basketball,” argued that by categorizing films by race rather than genre, Netflix was doing a disservice, one that’s repeated over and over in Hollywood when movies about universal themes get relegated to niche categories simply because they have majority-black casts.
We know Netflix is pretty oblique about the workings of its algorithm. We also know that Netflix employs a small army of humans to binge-watch their content and help categorize it.
We weren’t expecting them to give away any secrets, but we did reach out to see if Netflix had anything to say about Prince-Bythewood’s point. We never heard from them, but Prince-Bythewood told The Post she received a call Thursday from Netflix’s chief content officer, Ted Sarandos. She said they had a “good conversation.”
According to Prince-Bythewood, Sarandos explained that films such as “Beyond the Lights” and Ava DuVernay’s “Middle of Nowhere” were sorted by genre in Netflix’s merchandising banners such as “romantic movies featuring a strong female lead.” The categories that you see when you first log in to Netflix’s streaming service, along with “continue watching,” “popular on Netflix” and others, scoop up and categorize films by genre.
“It is reflective of what it should be,” Prince-Bythewood said.
Bythewood said Sarandos told her the “more like this” recommendations were based on statistics.
“Let’s say for ‘Beyond the Lights,’ people who watched my film and graded it, it captures what they have also watched,” Bythewood explained. “It’s a unique algorithm just for that. ‘More like this’ is different from the merchandising banners, which is the first thing that people see on Netflix and the way most people use Netflix.”