A Note From Our Founder (and some other things)/ The World's Longest Newsletter
Hey, y’all.
The past week has brought us a lot of extremes: first the fear, horror, shame and despair as we realized just how dire the business’ financial situation was… and then relief, gratitude, hope, joy—so many overwhelming feelings I don’t even have the words for them all.
Y’all showed up for us in a big way and I cannot even begin to express how thankful I am for that. Many of you have followed the store for years. You’ve watched as it’s grown—bloomed—and seen me do the same, as for better or worse, my identity and the business’ are so closely intertwined. So much of my life is invested in this little indie clothing brand that the prospect of it hurtling towards failure made me feel like I, too, was hurtling towards failure.
But you all showed up and helped us avoid a huge crisis and for that I cannot even begin to say how thankful I am. How thankful we all are. Not only did sales rise to meet our crisis, but you showed us such an overwhelming amount of kindness—sharing our store on social media and with friends, offering us words of encouragement, telling us just how much you love our clothing and how much it has meant to you—that will touch me forever.
We’re not quite out of the woods yet—our immediate payroll concerns have been addressed, but we’ll still have to get a bit scrappy and roll with the punches for the next few months, if not longer. But thanks to all of you, now our problems look solvable and not like unavoidable catastrophes.
Thank you.
Maya
Founder/Co-Owner
Maya Kern LLC
In case you haven’t heard, we’re still running our sale—almost everything in our store, including garments that were already put on clearance, are 20-50% off.
Many items are being sold at or below the amount we paid to make them to help us recoup some of our production costs. Some of our buttery soft viscose shirts are as cheap as $9 right now!
This sale will be ending Sunday night at midnight US central time, so don’t miss it!
Also, we heard from y’all that our store’s auto region detection was buggy as heck, so for your convenience we’ve added a “Store Location” drop down to the top of our store page. Many of our items are already sold out in the US, but some of those sold out garments are still in stock in Canada.
We’ve heard y’all loud and clear—many of y’all have asked us when our petticoats will return and have also suggested that we run some preorders to help us secure funds for production. So from January 16th at 12pm Central to January 30th at 12pm central, we’ll be running preorders for our much loved petticoats!
For those of you unfamiliar with our petticoats, they are a lightweight, sensory friendly under layer that adds the perfect amount of volume under our midi skirts. While many petticoats cut corners by either offering only a limited size range or by stacking layer upon layer of scratchy, flimsy tulle to create the desired volume while growing heavier with every added layer, our petticoats use fewer layers of a stiffer, higher quality tulle that maintains its volume under the weight of a skirt. Because all tulle regardless of quality can be quite scratchy, we also added a satin slip as the base layer of our petticoats to make sure that they are sensory friendly and non-irritating.
This time they’ll be available in classic black and lovely blush. We’ll also be offering a small discount to anyone who buys a petticoat during preorders.
(Please keep in mind that the blush petticoat photos are mockups and so the final color may be slightly different)
And lastly, if you’ve made it this far, we have some production news! I could not be happier about how much y’all have loved the cozy matcha set—they’re already sold out in the US (tho our Canada store still has a few left!). Creating this loungewear set has been on my bucket list for so long and I am ecstatic that y’all share my love for them.
Thanks to how good the sales have been, we’ve been able to plan more cozy sets for later this year, even though they are quite expensive to make. First up will be a spring/summer version with short sleeves and shorts. These will have a different, less warm interior but will still be made of 100% cotton.
I have some ideas rolling around for a new cozy set or two for the end of 2025, but I’ll just let y’all stay curious about that. In truth I am so excited about the next winter concept that I can hardly bear to keep the secret, but I shouldn’t get ahead of myself.
Thanks so much for reading and have a great rest of your day!