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The House of Googie

@imperialgoogie / imperialgoogie.tumblr.com

Life was better in the Atomic Age. It is currently the year 1964.
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Live from America, it's the House of Googie!

It's been a while since I've posted here, but that's because I've been working on something big. Really big.

I'm travelling to America!

To celebrate my 30th birthday, I'll be visiting California, Nevada, and Arizona, the very home of Googie, and taking in the sights. San Francisco, Los Angeles, Las Vegas, and plenty of other places, I can't wait to see them all! For a guy from New Zealand who's only visited south-eastern Australia, this is huge.

I'll also be visiting KoHoSo, who some of you may remember from the retro Tumblr community last decade. He's been hard at work finding all sorts of mid-century sights and delights for me, and a lot of this trip couldn't have been done without his help.

Of course, I'll do my best to share some of the Atomic Age goodness that I find here; after more than a decade, I'll finally be able to show my own Googie pictures! And that is very important to me, because Googie is Good™.

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My, What a Lovely Chest You Have

Gentlemen, does your wife despair of her small chest? Then do the right thing by her and arrange for her to get a nice, big chest for Christmas. I'm sure you'll both get hours of joy and pleasure out of it.

It's Christmas Day, and that means the annual Googiemas ad is hot off the press! This year, we turn our attention to Lane Chests, whose ad in Look magazine's issue for December 28, 1954 brought this ad's headline to mind immediately. I'm a sucker for a good double entendre, but I do hope I haven't made a boob of myself. If I have, I'll be sure to make a clean breast of everything.

Merry Googiemas!

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It's never been more affordable to buy several watches to wear all at once, so that if you should be stopped in the street and asked if you know what time it is in Reykjavík or the Chatham Islands, you'll be able to tell them then and there. Honest, someone's bound to come along any moment now and ask... any moment now...

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