What was the name of the larger work in which BOBA FETT made his very first appearance?
If you said The Star Wars 1978 Holiday Special, you'd be exactly right. The 32-year-old television Christmas special featured all the entire Star Wars cast in such a campy way that the Rocky Horror Picture Show looks 'Shakespeare serious' by comparison. Complete with everybody from Bea Arthur to Jefferson Starship, The Star Wars Holiday Special was cheesy bad. But because it's Star Wars, and because it hit when it did, the Special is also an integral part of Lucaslore -- and more.
Why? For Two HUGE reasons:
(1) The Special introduced millions of first generation Star Wars fans to Boba Fett, the intergalactic bounty hunter who just oozed cool from Minute One, and it did so over a year and a half before he was seen on-screen in The Empire Strikes Back. Fett's appearance in an animated segment on the Special also paved the way for the popularity of Kenner's mail-away Boba Fett action figure the following year!
(2) The Star Wars 1978 Holiday Special has also been cited by film makers and creators like Tim Kring (Heroes) and others as the first example of 'Transmedia Storytelling' — the concept of using multiple mediums to tell a story. They state that by introducing Boba Fett on TV, George Lucas expanded the Star Wars universe - grew demand for it -- in ways previously never before done. And by doing so, Lucas was able to later re-introduce the bounty hunter first as a toy, and then as a character in his next film.
Ingenious, no? Boba Fett's popularity always seemed to be more coincidence than plan, but methinks now that might not exactly be the case. Star Wars' most notorious bounty hunter stands revealed as one of the greatest PR success stories ever told -- today, or in a galaxy far, far away.
BTW, The Star Wars 1978 Holiday Special is 97 minutes long, but Super Hero Happy Meal prefers to go light on the camp. Down to just 5 minutes, here's what you missed all those years ago. (For more info on the SWHS, check HERE.)