• Celebrations With Lacey Chabert - episode 1 available now, new episodes every Thursday
• The Chicken Sisters - episode 1 available now, new episodes every Thursday

• The Jane Mysteries: A Deadly Prescription - second movie in the franchise
• Love on the Danube: Love Song - the first movie in the Love on the Danube trilogy

On September 10, the on-demand streaming app, currently titled Hallmark Movies Now, will be rebranded. Original series “The Chicken Sisters,” based on the New York Times bestseller by KJ Dell’Antonia, will debut at launch. New episodes of the drama, which stars Schuyler Fisk, Genevieve Angelson, Lea Thompson and Wendie Malick, will then drop every Thursday starting on September 12.

The unscripted series “Celebrations with Lacey Chabert” will also be available at launch, with the Hallmark staple as the host. The 10-episode aspirational series will follow as Chabert surprises deserving heroes with a celebration of a lifetime. New episodes will be released every Thursday.

Hallmark+ will debut the “Love on the Danube” trilogy with the first movie, “Love on the Danube: Love Song,” starring Nazneen Contractor and Wes Brown, on Sept. 10. On Sept. 19, “Love on the Danube: Royal Getaway,” with Jessica Sipos and Dan Jeannotte, will drop, followed by “Love on the Danube: Kissing Stars” with Sarah Power and Brendan Penny, on Sept. 26.

Additional premieres will take place all month long on the app, including three new installments of the popular franchise “The Jane Mysteries” starring Jodie Sweetin and Stephen Huszar, dropping Sept. 10, Sept. 19 and Sept. 26.

On Wednesday, Hallmark Media also announced “Hallmark VIP Movie Pass,” hosted by Tamera Mowry-Housley, which features stars of popular Hallmark movies as they share personal anecdotes, memories and behind-the-scenes stories. Spotlighted movies will include “Blind Date Book Club,” “Branching Out,” “The Wedding Veil,” “Curious Caterer: Fatal Vows,” “The Professional Bridesmaid,” “Girlfriendship,” “Notes of Autumn,” “Haul Out the Holly,” “My Christmas Family Tree” and “The Gift of Peace.”

“The Chicken Sisters,” the bestselling 2020 novel by KJ Dell’Antonia and a Reese’s Book Club selection, is being adapted into a new original television series at Hallmark, Variety can exclusively announce.

Annie Mebane is set as both executive producer and showrunner of the eight-episode series, in production now and set to air later this year. The cast includes Schuyler Fisk, Genevieve Angelson, Lea Thompson and Wendie Malick.

“The Chicken Sisters,” a family drama with southern charm and romance, is set in the fictional town of Merinac, “where a generations-old rift between dueling fried chicken restaurants – Mimi’s and Frannie’s – has left the founders’ families fractured and the locals taking sides.” When a popular cooking show comes to town, things get more complicated as sparks begin to fly and secrets are uncovered.

“Annie Mebane blew us away with her vision for ‘The Chicken Sisters’ — her unique spin and enthusiasm for this fried chicken feud had us excited from day one,” says Lisa Hamilton Daly, EVP of programming, Hallmark Media. “And talk about a dream cast! Schuyler, Genevieve, Lea and Wendie are the perfect actors to lead this witty and heartfelt story. We are confident that each episode is going leave our viewers craving more and more.”

Mebane adds, “When I read ‘The Chicken Sisters’ by KJ Dell’Antonia, I fell in love with these characters.  On the surface, the show is about two restaurants competing on a reality show, but it’s about the baggage we pass down through the generations and learning to unpack it. I love telling this multigenerational story focused on women: their frustrations, their desires, and ultimately, their healing. We’ve assembled an incredible cast, and we can’t wait to welcome audiences to Merinac.”