On September 10, the on-demand streaming app, currently titled Hallmark Movies Now, will be rebranded. Original series “The Chicken Sisters,” based on the New York Times bestseller by KJ Dell’Antonia, will debut at launch. New episodes of the drama, which stars Schuyler Fisk, Genevieve Angelson, Lea Thompson and Wendie Malick, will then drop every Thursday starting on September 12.

The unscripted series “Celebrations with Lacey Chabert” will also be available at launch, with the Hallmark staple as the host. The 10-episode aspirational series will follow as Chabert surprises deserving heroes with a celebration of a lifetime. New episodes will be released every Thursday.

Hallmark+ will debut the “Love on the Danube” trilogy with the first movie, “Love on the Danube: Love Song,” starring Nazneen Contractor and Wes Brown, on Sept. 10. On Sept. 19, “Love on the Danube: Royal Getaway,” with Jessica Sipos and Dan Jeannotte, will drop, followed by “Love on the Danube: Kissing Stars” with Sarah Power and Brendan Penny, on Sept. 26.

Additional premieres will take place all month long on the app, including three new installments of the popular franchise “The Jane Mysteries” starring Jodie Sweetin and Stephen Huszar, dropping Sept. 10, Sept. 19 and Sept. 26.

On Wednesday, Hallmark Media also announced “Hallmark VIP Movie Pass,” hosted by Tamera Mowry-Housley, which features stars of popular Hallmark movies as they share personal anecdotes, memories and behind-the-scenes stories. Spotlighted movies will include “Blind Date Book Club,” “Branching Out,” “The Wedding Veil,” “Curious Caterer: Fatal Vows,” “The Professional Bridesmaid,” “Girlfriendship,” “Notes of Autumn,” “Haul Out the Holly,” “My Christmas Family Tree” and “The Gift of Peace.”