What The Eff Is #SmackCam And Why Is It So Popular?
"In a lot of these videos, the friends are probably even in on the joke, willing to deal with a little whipped cream slap in the face if it means getting thousands of views on Vine and a few moments of Internet fame. In most of the videos, everyone seems amused and you could almost pass off the whole thing as just another stupid trend.
But while most of the videos seem relatively harmless, some of them do not."
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