From The Motion Picture

"The Seventies were a tumultuous decade for women, who having won some degree of sexual freedom in the Sixties, now demanded freedom of opportunity in the workplace and under the law. The Bond films tried to adapt to the changes going on in society, and they did so by turning to humor with varying degrees of success.

Having created those strong, intriguing characters in the Sixties, the filmmakers were not quite sure what to do with them in the Seventies. Today, the female characters of the Seventies Bond films, more than the women from other decades, seem overshadowed by the spectacle. 

The Bond girls of the Seventies shine within their decade. I loved the sassy yet flirtatious wit of Tiffany Case in Diamonds Are Forever. A woman can't help but smile when Anya Amasova calmly bests James Bond as they try to figure out clues hidden within a microfilm image during The Spy Who Loved Me. It is hard not to take pleasure in seeing Dr. Holly Goodhead strap 007 into a centrifuge in Moonraker, even though the audience knows that Bond's joyride is certain to go horribly wrong.

Look back on the Bond films of the decade, even James Bond could not cope with the speed at which the role of women in society was changing."