[IT'S ALL GOIN' FOR ONE RUB. WE USE THE SAME RUB FOR EVERYTHING. WE DO SOMETHIN' A LITTLE BIT SPECIAL FOR THE BRISKET. WE PUT A LITTLE EXTRA GROUND PEPPER. WE JUST PUT A LAYER OF PEPPER ON TOP OF THE OTHER RUB. IT'S KILLER. WITH SOME KEY INGREDIENTS YOU MIGHT NOT EXPECT.]